A new chapter begins for Bouchard Finlayson, as the winery brings its award winning cool-climate craft to the heart of Hermanus with the launch of a curated POP UP by Bouchard Finlayson, an imaginative space where mastery meets innovation.<\/p>\n
This comes as the Estate in the Hemel-en-Aarde Valley temporarily closes to undergo a world leading transformation.<\/p>\n
\u201cThis transformation represents a defining moment for Bouchard Finlayson,\u201d says Roelf du Plooy, General Manager of Bouchard Finlayson. \u201cWhile our doors in the valley temporarily close, we wanted to ensure guests could continue to experience the character, craft, and care that define us. The POP UP allows us to stay connected to our community and to welcome new visitors into the journey ahead.\u201d<\/p>\n
Opening 12 December 2025, the POP UP is designed as an intimate encounter with the Estate\u2019s evolving story. Guests can explore a series of curated tastings that reveal the creative direction of the winery\u2019s next chapter, one sip at a time:<\/p>\n
The Legacy Experience \u2013 honouring the wisdom, precision, and mastery that built the Estate\u2019s global reputation
\nThe Alchemy Discovery \u2013 exploring bold blends, unexpected varietals, and the imaginative spirit of Hemel-en-Aarde
\nTwo Collections, One Journey \u2013 a signature tasting bringing Legacy and Alchemy together, celebrating memory and possibility
\nTo bring a sense of the valley into the space, a bespoke feature wall illustration, created by mixed-media artist Chris Slabber, wraps the POP UP main wall in the textures, light, and quiet artistry of Hemel-en-Aarde.<\/p>\n
Enhancing the experience is a Valley menu shaped in partnership with local artisans, reflecting the region\u2019s deep culinary heritage. Visitors can enjoy hand-crafted cheeses from Anysbos, Stonehouse and Klein River; charcuterie from Richard Bosman; Mardouw estate-grown olives; Oskar\u2019s fresh baguettes; Van Blommenstein\u2019s biltong; and other thoughtfully sourced Overberg favourites.<\/p>\n
\u201cWe are bringing the valley to your table, its coastal light, its deep roots, its geology, and its remarkable people,\u201d says du Plooy.<\/p>\n
The POP UP is more than a temporary space; it is a preview of what\u2019s to come.<\/p>\n
\u201cCare shapes everything we do,\u201d concludes du Plooy. \u201cHow we honour the land, how we innovate with purpose, how we welcome with heart. We cannot wait to meet our neighbours in Hermanus and to share the next chapter of Bouchard Finlayson with visitors old and new.\u201d<\/p>\n
POP UP by Bouchard Finlayson will open its doors on 12 December 2025, located on the Ground Floor, at the Harbour Square Hotel, 5 Harbour Road, Hermanus. Opening hours are 11h00 to 20h00, seven days a week.<\/p>\n","protected":false},"featured_media":2281,"template":"","meta":{"_acf_changed":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":""},"event_listing_category":[389],"event_listing_type":[374],"class_list":["event_listing","type-event_listing","event_listing_category-food-drink","event_listing_type-other","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/myza.co.za\/events\/wp-json\/wp\/v2\/event_listing\/2279","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/myza.co.za\/events\/wp-json\/wp\/v2\/event_listing"}],"about":[{"href":"https:\/\/myza.co.za\/events\/wp-json\/wp\/v2\/types\/event_listing"}],"wp:attachment":[{"href":"https:\/\/myza.co.za\/events\/wp-json\/wp\/v2\/media?parent=2279"}],"wp:term":[{"taxonomy":"event_listing_category","embeddable":true,"href":"https:\/\/myza.co.za\/events\/wp-json\/wp\/v2\/event_listing_category?post=2279"},{"taxonomy":"event_listing_type","embeddable":true,"href":"https:\/\/myza.co.za\/events\/wp-json\/wp\/v2\/event_listing_type?post=2279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}