{"id":2028,"date":"2025-11-21T08:07:55","date_gmt":"2025-11-21T06:07:55","guid":{"rendered":"https:\/\/mypr.co.za\/?p=172703"},"modified":"2025-11-21T08:07:55","modified_gmt":"2025-11-21T06:07:55","slug":"tiktokkers-single-viral-post-becomes-summers-biggest-campaign","status":"publish","type":"post","link":"https:\/\/myza.co.za\/events\/tiktokkers-single-viral-post-becomes-summers-biggest-campaign\/","title":{"rendered":"TikTokker\u2019s Single Viral Post Becomes Summer\u2019s Biggest Campaign"},"content":{"rendered":"
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Table of Contents<\/p>\n

<\/svg><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n

When Joburg bus driver and part-time TikTok creator Romy Magold filmed a quick video last December, she had no idea it would change her life. The clip was simple: \u201cIt\u2019s not like R100 will buy you a car, get food and eat.\u201d<\/em><\/a> Just Romy being honest about food, finances and making everyday choices stretch. No script, no strategy, just real life.<\/p>\n

That moment of realness resonated. Her video travelled far: 770,000+ views because it captured something true about how South Africans live and choose every day. What Romy didn\u2019t know was that her authenticity had caught the attention of a brand that understood exactly what she was expressing.<\/p>\n

<\/span>A year later, life handed her a plot twist<\/strong><\/span><\/h3>\n

In October, KFC reached out with news<\/a> that left her speechless: her unfiltered video had landed her a brand-new VW Polo Vivo\u2026 and something even bigger. Not a reward for virality, but recognition of the power of honest voices, people who reflect the country back to itself with humour, vulnerability and truth.<\/p>\n

And then came the best part: she wouldn\u2019t be celebrating alone. KFC and VW invited her to be the face of their national summer campaign, an Ubuntu-fuelled initiative that will see 31 more VW Polo Vivos given away across South Africa over the holiday season.<\/p>\n

<\/span>Romy\u2019s moment: from everyday creator to uplifting 31 lives<\/strong><\/span><\/h3>\n

\u201cWhen they messaged me, I honestly thought it was a scam\u201d. Romy laughs, \u201cI make content in my spare time, between shifts. That video was just me being real. I never imagined something like this would happen to someone like me.\u201d<\/p>\n

What matters most to her isn\u2019t the spotlight, it\u2019s sharing the joy. \u201cI know how much difference one opportunity can make. Helping 31 other South Africans experience something life-changing\u2026 that\u2019s the real win.\u201d<\/p>\n

<\/span>Two iconic brands meet a moment of generosity<\/strong><\/span><\/h3>\n

The collaboration is a celebration of the South African spirit that blends humour, resilience, heart and community. The campaign, \u201cKe De\u2019share\u2019mba\u201d is rooted in one idea: you never know when a simple moment can spark something extraordinary.<\/p>\n

As Grant Macpherson, Chief Marketing & Digital Officer, KFC Africa puts it, \u201cRomy reminded us that the most powerful stories come from real people being themselves. This campaign is about celebrating that authenticity and passing that joy forward.\u201d<\/p>\n

<\/span>More than a giveaway \u2014 a reminder of possibility<\/strong><\/span><\/h3>\n

Romy\u2019s story isn\u2019t about luck or going viral. It\u2019s about how one honest moment shared with no agenda connected people, touched a nation and opened unexpected doors.<\/p>\n

This December, she\u2019ll be handing over the keys, literally, to South Africans across the country. With every handover, she\u2019ll be living what she now believes: \u201cYour life can change in a moment. Even on an ordinary day, even when you least expect it.\u201d<\/p>\n

<\/span>Images:<\/strong><\/span><\/h3>\n
<\/a>
Romy Magold. Photo: Supplied<\/figcaption><\/figure>\n

<\/span>Video:<\/strong><\/span><\/h3>\n

https:\/\/www.youtube.com\/shorts\/yJLSXIkj4Qw?si=IGt0yXOZxGmwT4Kl<\/a><\/p>\n

TikTokker\u2019s single viral post becomes Summer\u2019s biggest campaign<\/p>\n

<\/span>Links:<\/strong><\/span><\/h3>\n

Boilerplate and Editor\u2019s Notes<\/a><\/strong>.
More Info on TikTokker\u2019s single viral post becomes Summer\u2019s biggest campaign<\/a> here:<\/strong>
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LinkedIn<\/strong>: https:\/\/www.linkedin.com\/in\/alison-fyfe-turck-19377169<\/a>
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Table of Contents When Joburg bus driver and part-time TikTok creator Romy Magold filmed a quick video last December, she had no idea it would change her life. The clip was simple: \u201cIt\u2019s not like R100 will buy you a car, get food and eat.\u201d Just Romy being honest about food, finances and making everyday …<\/p>\n","protected":false},"author":118,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[401],"tags":[406,403,405],"class_list":["type-post","category-mypr","tag-africa","tag-entertainment","tag-myprafrica","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/myza.co.za\/events\/wp-json\/wp\/v2\/posts\/2028","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/myza.co.za\/events\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/myza.co.za\/events\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/myza.co.za\/events\/wp-json\/wp\/v2\/users\/118"}],"replies":[{"embeddable":true,"href":"https:\/\/myza.co.za\/events\/wp-json\/wp\/v2\/comments?post=2028"}],"version-history":[{"count":0,"href":"https:\/\/myza.co.za\/events\/wp-json\/wp\/v2\/posts\/2028\/revisions"}],"wp:attachment":[{"href":"https:\/\/myza.co.za\/events\/wp-json\/wp\/v2\/media?parent=2028"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/myza.co.za\/events\/wp-json\/wp\/v2\/categories?post=2028"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/myza.co.za\/events\/wp-json\/wp\/v2\/tags?post=2028"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}