{"id":2516,"date":"2026-02-26T19:12:13","date_gmt":"2026-02-26T17:12:13","guid":{"rendered":"https:\/\/mypr.co.za\/?p=178255"},"modified":"2026-02-26T19:12:13","modified_gmt":"2026-02-26T17:12:13","slug":"the-og-movement-a-cape-town-tribute-to-the-people-who-shape-local-culture","status":"publish","type":"post","link":"https:\/\/myza.co.za\/events\/the-og-movement-a-cape-town-tribute-to-the-people-who-shape-local-culture\/","title":{"rendered":"The OG Movement: A Cape Town Tribute to the People Who Shape Local Culture"},"content":{"rendered":"
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Cape Town\u2019s neighbourhoods are built on more than landmarks and history, they\u2019re shaped by the people who keep culture alive. From the corner-shop mentors to local creatives redefining style, these everyday voices form the soul of the Mother City. And yet, their stories rarely receive the platform or visibility they deserve.<\/p>\n

It\u2019s this gap, the idea to celebrate the unsung heroes of Cape Town\u2019s communities, that has sparked a new creative movement rooted in pride, identity, and local influence: The OG Movement: OG Cape Icons. Timeless Flavour.<\/p>\n

Introducing The OG Movement<\/strong><\/p>\n

The OG Movement is a city-wide storytelling and street-art initiative that recognises the original voices (\u201cOGs\u201d) who contribute to the character of their neighbourhoods. It shines a light on the generations who have shaped community identity past, present, and rising. By celebrating these OG Cape Icons, the project draws a direct parallel with JiVE\u2019s own legacy: a brand that has been part of Cape Town life for generations, timeless in its flavour and iconic in its presence.<\/p>\n

To bring the project to life, the initiative partners with Cape Town visual artist Bushywopp, known for his expressive, youth-driven work that champions belonging, colour, and lived experience.<\/p>\n

Why JiVE Is Championing OG Cape Icons<\/strong><\/p>\n

As a brand woven into Cape Town\u2019s everyday life, from \u201cbabbi\u201d shops to summer beach days and family gatherings, JiVE has long been part of the cultural fabric of local communities. With its refreshed label, the campaign shifts the spotlight outward: from the product to the people who have shaped the places JiVE has lived in for generations.<\/p>\n

The OG Movement aligns with JiVE\u2019s ethos of celebrating real Cape Town identity, vibrant, expressive, intergenerational, and proudly homegrown.<\/p>\n

OG Cape Icons. Timeless Flavour.<\/strong><\/p>\n

This project allows JiVE to invest back into the communities that have supported the brand and to help amplify the voices that make Cape Town what it is.<\/p>\n

Woodstock: The First OG Canvas<\/strong><\/p>\n

The first mural in the series will be unveiled in Woodstock, a neighbourhood celebrated for its creative pulse, rich heritage, and vibrant community spirit. More than a decorative installation, the artwork is envisioned as a public tribute to the makers, mentors, leaders, and everyday legends who give Woodstock its unmistakable heartbeat.
The mural invites locals and visitors to ask: Who are the OGs of my neighbourhood? Who shaped my story? What does community pride look like here?<\/p>\n

Art That Belongs to the Community<\/strong><\/p>\n

Bushywopp\u2019s bold, character-driven style makes him the ideal artist to visually honour Cape Town\u2019s OGs. His work captures the joy, resilience, and humour that define local youth culture.<\/p>\n

Speaking about the project, he shares: \u201cMy art celebrates our essence, colour, personality, and that unmistakable Cape energy. The OG Movement is about giving credit to the people who inspire us daily. It\u2019s about pride and connection.\u201d<\/p>\n

He adds: \u201cThis isn\u2019t just a mural, it\u2019s a message for the neighbourhood. It\u2019s for the people first, just like JiVE, a timeless part of our Cape Town communities.\u201d<\/p>\n

About JiVE<\/strong>
JiVE is a popular South African soft drink band, particularly known in the Western Cape. JiVE offers a wide range of flavours at an affordable price, making them a favourite in communities across South Africa. Recently undergone a rebrand, new label and bottle, same taste.<\/p>\n

About Bushywopp<\/strong>
Bushywopp is a multidisciplinary artist whose work delves into themes of identity, culture, and urban storytelling. Renowned for his distinctive murals and visual collaborations, he animates street narratives with bold design and unapologetic creativity.<\/p>\n

CLICK HERE to submit your press release to MyPR.co.za<\/a>.<\/p>\n

Author<\/strong>: Ashli Prins from Paddington Station PR<\/a> on behalf of JiVE<\/strong>.<\/strong><\/strong><\/p>\n

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Cape Town\u2019s neighbourhoods are built on more than landmarks and history, they\u2019re shaped by the people who keep culture alive. From the corner-shop mentors to local creatives redefining style, these everyday voices form the soul of the Mother City. And yet, their stories rarely receive the platform or visibility they deserve. It\u2019s this gap, the …<\/p>\n","protected":false},"author":118,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[401],"tags":[406,403,405],"class_list":["type-post","category-mypr","tag-africa","tag-entertainment","tag-myprafrica","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/myza.co.za\/events\/wp-json\/wp\/v2\/posts\/2516","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/myza.co.za\/events\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/myza.co.za\/events\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/myza.co.za\/events\/wp-json\/wp\/v2\/users\/118"}],"replies":[{"embeddable":true,"href":"https:\/\/myza.co.za\/events\/wp-json\/wp\/v2\/comments?post=2516"}],"version-history":[{"count":0,"href":"https:\/\/myza.co.za\/events\/wp-json\/wp\/v2\/posts\/2516\/revisions"}],"wp:attachment":[{"href":"https:\/\/myza.co.za\/events\/wp-json\/wp\/v2\/media?parent=2516"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/myza.co.za\/events\/wp-json\/wp\/v2\/categories?post=2516"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/myza.co.za\/events\/wp-json\/wp\/v2\/tags?post=2516"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}