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You are here: Home / Archives for Tatjana

Tatjana

6 December 2024

POWERADE Launches the Athletes Code, a Commitment to Supporting Mental Health in Sports

Location: Sport
POWERADE

POWERADE (www.POWERADE.com) today announced The Athletes Code, a commitment to a more inclusive and progressive relationship with athlete partners to support their mental well-being. Launching in partnership with Olympic Gold Medalist and World Cup Champion Alex Morgan, Olympic gold medalist swimmer Tatjana Smith, South African footballer Linda Motlhalo, and Brazilian Paralympic swimmer Douglas Matera, The Athletes Code is a contractual provision that allows athletes to pause their partnership commitments to focus on their mental well-being, without losing their sponsorship.

The Athletes Code launches at a time when athletes are under immense pressure to perform, often at the cost of their mental health, as stepping away to address these needs could risk their sponsorships. This new contractual protection developed by POWERADE provides athletes with the time and space they need to care for their mental health, and most notably, ensures the continuation of their sponsorship with POWERADE.

Inspired by athletes and their courage to speak up openly about such an important topic, The Athletes Code underscores POWERADE's core values of inclusion and dedication to fully protecting their athletes who need to pause their partnership commitments to support their mental wellbeing.  

The Athletes Code launches with support from Team Powerade, a global roster of international athletes who represent the embodiment of strength, resilience and dedication.

Alex Morgan, Tatjana Smith, Linda Motlhalo, and Douglas Matera bring The Athletes Code to life through powerful storytelling that captures their firsthand experience with navigating the intense pressures of unrelenting performance demands and the impact it can have on mental health. In addition to sharing their personal stories, these athletes reflect on the role of mental health support in sports, their appreciation for sponsors who champion athlete well-being, and the meaningful change they believe The Athletes Code will create for current and future partners.

“POWERADE'S new commitment creates a platform that gives athletes the peace of mind to know they'll be supported unconditionally,” said Alex Morgan. “What POWERADE is doing offers a level of support and reassurance to athletes at all stages of their journey, whether they're an up-and-coming star chasing their dreams or a new mom balancing her sport and motherhood. With the incredible pressures athletes face today, whether student athletes to professionals, I couldn't be prouder to help create the space for athletes to take the time they need without the fear of consequences.” 

Tatjana Smith added: “I'm so grateful to be a part of The Athletes Code, because I know how much pressure has been put on me in the past and how it has impacted me. This level of protection is something athletes definitely need, and that unwavering support – that is what athletes want.”

Said Linda Motlhalo,“The Athletes Code is an amazing thing. It's something that fully protects players; it doesn't focus only on our performance on the field, it also takes into account what we might be facing in our day-to-day lives off the field. Having a partner who cares enough about what you might be experiencing outside of your sport – that's the type of support that can improve athletes' lives everywhere.”

“Athletes face immense pressures, both on and off the field,” said Douglas Matera. “Knowing that my sponsor has my back if I ever need to pause is a game-changer. It gives me and so many others the freedom to focus on ourselves when needed.”

Additional Team POWERADE athletes supported by The Athletes Code include Alberto Abarza (Chile), CJ Bott (New Zealand), Dmitrij Ovtcharov (Germany), Emma Twigg (New Zealand), Florian Jouanny (France), Harrie Lavreysen (Netherlands),​ Ji So-Yun (South Korea), Kaylene Corbett (South Africa), Lydia Williams (Australia), Mathilde Gros (France), and Tyler Wright (Australia).

An extension of POWERADE's “Pause is Power” platform, The Athletes Code continues to challenge the “win at all costs” mentality and continues the conversation around fully protecting athletes' wellbeing.

“POWERADE has been a long-time partner to athletes around the world, supporting their journeys on and off the field,” said Matrona Filippou, President, Global Hydration, Sports & Tea. “Following the Olympic and Paralympic Games, we recognized the opportunity to be a stronger ally to our athlete partners. We believe that true strength comes from knowing when to pause to comeback stronger, and we're proud to encourage this belief by formally giving them the ability in their contracts to prioritize their mental health. We look forward to continuing to support athletes at every stage of their journey."

POWERADE's "Pause is Power" platform, which first debuted in 2022, defines pausing as the key to powering and prioritizing life over winning. Now in the brand's third year of this journey, POWERADE consistently advocates the "Pause is Power" narrative through creative campaigns and community-level activations that inspire passionate people around the world to experience the power in pause. 

The Athletes Code was created by WPP Open X, led by Ogilvy and supported by Burson, EssenceMediaCom, Hogarth and VML. The hero film and supporting creative was developed by Ogilvy New York, and directed by Let It Rip Pictures director Babak Khoshnoud.

For more information, visit https://apo-opa.co/49qP2Mv.  

Distributed by APO Group on behalf of POWERADE.

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29 November 2024

President Ramaphosa honours SA Athletes for Olympic and Paralympic excellence

Location: News

President Ramaphosa honours SA Athletes for Olympic and Paralympic excellence

President Cyril Ramaphosa has hailed the triumphs of South African athletes at the 2024 Paris Olympic and Paralympic Games at a celebratory ceremony held at the Union Buildings, in Tshwane. 

The event honoured the medalists and highlighted the transformative power of sport in uniting the nation.

“This is a moment of great pride for our nation. It is a moment to express our gratitude to those who have represented our nation with such distinction on the world’s greatest stage. Today, we are not just celebrating medals and the star athletes who won them,” the President said on Friday. 

The President emphasised that this is also a celebration of South Africa's spirit, the unifying power of sport, its ability to inspire, and its reminder of the strength when united as a nation. 

“We are celebrating the extraordinary resilience of our athletes, their unwavering determination and their incredible talent. We are celebrating the profound symbolism that sport holds in our society,” the President said. 

The President reflected on South Africa’s journey in international sport, from years of exclusion under apartheid, to reclaiming its place on the world stage during the 1992 Olympics. He noted that the country’s participation in the Games symbolises the pursuit of equality, justice, and national unity.

South Africa’s athletes returned from Paris with an impressive haul: six Olympic medals (one gold, three silver and two bronze), and six Paralympic medals (two gold and four bronze).

Key highlights of the ceremony today included the presentation of recognition awards to all medalists and the prestigious Shield of Jove to swimmer Tatjana Smith and Paralympic athlete Mpumelelo Mhlongo for their outstanding performances. 

This prestigious award was donated to the South African government in 1948 by Frederick Mitchell-Hedges, a British archaeologist involved in mining in South Africa.

It is a symbol of excellence, perseverance and dedication to the pursuit of sporting greatness.

“We are also honouring the athletes that achieved the most outstanding performances at the Olympic and Paralympic Games with the presentation of the Shield of Jove. 

“This year, we are proud to award the Shield of Jove to Tatjana Smith and Mpumelelo Mhlongo, in recognition of their exceptional achievements at the 2024 Paris Olympic and Paralympic Games,” the President said. 

He said these achievements are a testament to the investments the country has made in sports infrastructure and grassroots development. 

“However, we must do more to ensure that the next generation of South African athletes has even greater opportunities to succeed,” he said. 

The President emphasised the need for expanded youth development programmes, particularly in rural and underserved communities, and strengthened partnerships with schools and community centres.

“We must continue to invest in youth development, ensuring that children in every part of our country – whether urban or rural – have access to sports programmes. This means strengthening our partnerships with local schools, community centres and clubs.

“We must make sure that our youth are equipped with the skills, coaching and facilities they need to reach their full potential,” the President said. 

In addition to athletes, the President acknowledged the critical role of coaches, trainers, families and sponsors, including the National Lotteries Commission and corporate partners, in supporting Team SA’s success.

“We are a nation forged in struggle, in adversity and in hope. To the Olympic and Paralympic champions with us here today, we say thank you.

“We are a nation that stands united, proud and ready for the challenges of the future. Together, we will continue to build a legacy of sporting excellence. A legacy that will inspire many generations to come,” the President said. 

The event celebrated not only the athletes’ remarkable accomplishments but also the broader role of sport in fostering unity and national pride in South Africa. – SAnews.gov.za

DikelediM
Fri, 11/29/2024 - 13:49

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Read morePresident Ramaphosa honours SA Athletes for Olympic and Paralympic excellence
10 September 2024

Saluting the power of sport

Location: News

Saluting the power of sport

Sport has a cunning, yet magical way of bringing people together, no matter one’s race, creed or colour.

Recent impressions on the official South African Government X account which is managed by the Government Communication and Information System (GCIS), has shown that a social media post on swimmer Tatjana Smith clinching gold in the women’s 100m breaststroke at the 2024 Olympics garnered 68,144 impressions. 

The post also garnered 65,794 engagements on Facebook. 

Likewise, when Team South Africa secured silver in the men’s 4x100m relay at the same Paris Olympics, the subsequent post garnered 50,104 impressions on X and 12,211 post engagements on Facebook.

And that is quite impressive for social media pages owned by government, as some people may shun government messaging for different reasons.

While citizens may have negative feelings towards government, people do engage with what our government has to say. The figures generated above are indicative of this.

Despite the challenges that hammer society, including inequality and unemployment, sport mends and stitches together the fabric of society despite the trials.

In his congratulatory message to our sporting stars, when he was Acting President, Deputy President Paul Mashatile said that sport has a “unique ability to bring South Africans together and uplift the nation's spirit, even amidst our challenges.” 

Mashatile’s comments came as our athletes made the nation proud, including sprinter Mpumelelo Mhlongo who secured South Africa’s first medal at the now concluded 2024 Paris Paralympic Games, winning gold in his 100m event. 

Bayanda Walaza made history in Peru, becoming the fastest young man on earth with remarkable times of 10.19 seconds in the 100m sprint and 20.52 seconds in the 200m sprint.

What Mashatile said goes hand in hand with President Nelson Mandela’s address to the first Laureus World Sports Awards back in 2000, wherein he said that sport has the “power to inspire” and the “power to unite people in a way that little else does.” 

The awards honour and celebrate the world’s greatest sportspersons and what the Laureus organisation terms “the inspirational power of sport and its ability to change lives.”

Prior to democracy, one’s skin colour dictated every aspect of life and what one could and could not do, even aspects of playing sport. Much has changed since those dark apartheid years, and all of South Africa’s people can now participate in the sport of their choice.

Now that the Paralympic and Olympic Games have ended, I carry a sense of sadness of no longer being able to watch (for the next four years, that is,) the human spirit’s strength in overcoming adversity to overcome and win, in addition to many hours athletes put in to hone their craft.

While I will have to wait for years for the next summer Olympics in Los Angeles in the United States, what is pleasing to the eye is that South Africa claimed six medals in five sporting codes, including a gold earned by swimmer Tatjana Smith, three silvers earned by the Smith, the men's 4 x 100m relay team, and Jo-Ane van Dyk, who participated in the javelin throw.

The Paralympic team also made the nation proud with a tally of six medals, of which two are gold and were earned by discus thrower Simone Kruger and Mhlongo. The country also earned four bronze medals at the games, in which 168 countries participated.

To top that off, monetary incentives for medallists in the Paralympics are the same as those who participated in the Paris 2024 Olympics. 

This goes to show that differently abled athletes are being seen and heard just as other athletes.
South Africa’s National Sport and Recreation Plan (NSRP) makes reference to the government placing a special emphasis on “the inclusion, empowerment and promotion of the government’s priority groups”, that also includes people with disabilities.

The courage showed by para-athletes is evidence that anyone can achieve their dreams.  This goes some way in encouraging those living with a disability not to hide who they are, but to explore their abilities, which could one day put them on the world stage.

The Paralympics have come a long way since the ninth International Stoke Mandeville Games—considered to have been the first Paralympic Games—took place in 1960 with just 23 nations participating at the time.
As a society we need to learn more not only about the sporting codes our para-athletes play but also about how we can be considerate of the needs of people living with disabilities while also being supportive.

However, the conclusion of the games does not mean the end of the magic of the mesmerising power of sports. The sounds of blaring whistles and red and yellow cards bandied about on the pitch continue, and it requires our collective support.

The past weekend saw our sportsmen and women claim glory on the pitch with the Springboks triumphant in their second clash against the All Blacks in the 2024 Castle Lager Rugby Championship. 
On the same day, the Springbok Women won their match against the Barbarians Women’s side.

Not wanting to be left out, Bafana Bafana equalised in their clash against Uganda; the men’s national football side drew 2-2 with their counterparts in the 2025 Africa Cup of Nations (AFCON) qualifier at Orlando Stadium.

While the national men’s side has had struggles, they continue to flight, and Friday’s draw shows their efforts to claim glory.

Previously, Bafana coach Hugo Broos had raised concern about the little fan support the team was garnering at matches. We can play our part by supporting the national team as they aim to qualify for the AFCON in Morocco in 2025.

The qualifiers will determine the 24 teams that will contest the 35th edition of the AFCON tournament.
As fans, we have magical powers that can egg on our teams to reach victory, which not only leaves us with an exhilarating feeling, but also helps to build national pride.

Just as South Africa is a melting pot of diverse cultures, we ought to support all our athletes and sporting codes. After all, variety is the spice of life, and every egg and piece of steak needs some spice. -SAnews.gov.za 

Neo Semono is a Features Editor at SAnews.gov.za

 

 

Neo
Tue, 09/10/2024 - 09:11

108 views
Read moreSaluting the power of sport
28 August 2024

Tatjana Smith Partners with HUAWEI

Location: Sport

In a match as dazzling as her Olympic gold, Tatjana Smith, South Africa’s swimming sensation, is partnering with HUAWEI, merging athletic prowess with Fashion Forward technology. Fresh off her gold medal victory at the 2024 Paris Olympics, and now South Africa’s most decorated Olympian, Tatjana’s commitment to excellence, can-do attitude, and inspiring nature seamlessly meld …

Read moreTatjana Smith Partners with HUAWEI

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