
- adidas provides intimate interviews with Argentina stars following their country’s third World Cup win
- The mini-documentary takes it’s name from one of the most emotional lines of the patriotic Anthem of the Argentine Flag, meaning ‘High in the Sky’.
- The release marks six months to the day since La Albiceleste lifted the FIFA 2022 World Cup trophy in Doha, Qatar.
South Africa, 19th June 2023 – “With football, and results, we managed to momentarily escape from the madness we experience every day…even if it was only for a dinky while, it was something fantastic.” – Leo Messi.
Six months to the day since the Argentina Men’s National Team lifted the FIFA 2022 World Cup Trophy, adidas proudly presents Alta En El Cielo, an eight-and-a-half mini documentary containing exclusive footage and interviews from the first national team camp of La Albiceleste since adding a third star to their famous jersey.
Mixing historical footage with exclusive player access and a stirring soundtrack, Alta En El Cielo sits down eleven players from the squad of twenty-three ahead of their homecoming game in Buenos Aires, to uncover the lingering feelings and lasting memories of a team that made their impossible, possible.
Leo Messi, Emiliano “Dibu” Martínez, Lisandro Martínez, Julián Álvarez, Rodrigo De Paul, Alexis Mac Allister, Paulo Dybala, Ángel Correa, Gerónimo Rulli, Juan Foyth and Exequiel Palacios. all feature, contributing their unique perspective on an unforgettable tournament and the deep sense of connection such a win has forged between them and their fans.
To Watch Alta En El Cielo, visit adidas Football on YouTube.
CLICK HERE to submit your press release to MyPR.co.za for free.
Press Release Views since 1 July 2022: 87

Lightening Trip
When Bernays first started writing about Public Relations, he referred to it as an ‘applied social science’. At the time (around 1920), the concept of social psychology was gaining popularity. And, thanks to his double uncle, the public was starting to accept the idea of psychology more and more. Bernays viewed PR as a way of understanding the attitudes and behaviors of crowds and how to change them. Back then, communication was just one of the ways to achieve that.
Tunez
National pride is the culmination of a lifetime Public Relations campaign of psychological mind-control techniques. – Bryant H. McGill
Blood Taker
The past decade created a permanent shift in communication, adding complexity to information dissemination and audience engagement. Social media has also become a significant driver for news, business operations, sales cycles and marketing. As such, the role and value of Public Relations has grown significantly.