Annual Dealer Satisfaction Index measures the relationship between manufacturers and their dealers

Stellantis South Africa has been awarded Most Improved in the National Automobile Dealers Association (NADA) Dealer Satisfaction Index (DSI) for having the most-improved relationship with their dealer network over the past 12 months. The award was received by Stellantis at a ceremony hosted by sponsors WesBank.

The intensive DSI survey forms a vital link in the relationship between dealers and manufacturers by providing a platform for the dealer body to provide robust feedback to manufacturers and importers. The results provide a management tool to address areas of concern and amplify successes to ultimately improve service delivery throughout the value chain that should translate into customer satisfaction.

“This recognition is testament to the hard work and dedication that both our head office, regional, and dealer teams have put into systems, processes, supply, and support to make our business better for the benefit of our customers,” said Stellantis South Africa Managing Director Mike Whitfield. “It is a stepping stone on our continued journey to delivering service commitments aimed at the reaching the greatest customer satisfaction in the industry.”

Whitfield extended his gratitude to the head office team and the dealer network for their dedication in realising the aware. With the happiness of customers at the very centre of Stellantis SA and its seven brands, the accolade is well received and a realisation of a massive commitment from the company and its network since the formation of the new entity.

Stellantis SA recently announced the company’s Customer Care Promise that puts the customer at the very centre of the ownership experience with service guarantees form the company. These include a five year/100,000km warranty; the promise to keep customers mobile in the event of a delay in parts of technical support at either a dealership or approved repairer; and a security detail on request in the event of roadside assistance being required.

These Stellantis SA tools support dealers to provide better service to customers. The dealer network can service with confidence, knowing that it will be able to keep its promises and meet customer expectations. And the result is a massively improved relationship between manufacturer and dealer as a result.

Receiving the most improved award in the NADA DSI is another boost of confidence towards delivering service excellence to Stellantis customers.