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Arrive Alive: Can Public Messaging Move the Needle on South Africa`s Road Safety Crisis? | SA News

media update’s Venelize de Lange unpacks what recent road safety efforts reveal about the complexities of public awareness messaging and the role communication plays in shaping national behaviour.

South Africa’s newly relaunched road-safety campaign, ‘Arrive Alive’, aims to make every journey a safe one — but recent tragedies remind us how much work still remains.

On Sunday, 30 November, Barbara Creecy, Minister of Transport, officially launched the 2025 / 2026 ‘365-Day Arrive Alive Road Safety Campaign’, under the banner, “It Starts With Me”.

The campaign rests on the view that human behaviour is at the heart of road safety and calls for improved law enforcement, public-awareness…

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