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Axe’s Multi-Sensory Experience at Comic Con Africa 2024 a Resounding Success – Featuring Showstopping Performance by Robot Boii

Johannesburg, South Africa – Comic Con Africa 2024 wrapped up on a high note, and AXE, South Africa’s leading male fragrance brand, delivered a show-stopping experience that left fans buzzing with excitement. The AXE activation, which ran from Thursday, 26 September to Sunday, 29 September at the Joburg Expo Centre (NASREC), proved to be a …

Michael Bay’s True Crime Debut Unveils the Dark Mind of a Serial Killer

Investigation Discovery’s highly anticipated docuseries from executive producer Michael Bay, BORN EVIL: THE SERIAL KILLER AND THE SAVIOR, will premiere…

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  1. Show Me the Money: Before you put the PR movie list away, jot down one more title: Jerry Maguire. Technically, Tom Cruise’s titular character is a sports agent, not a PR pro – hence its exclusion from our list above – but many of his skills align with the industry. From managing client relationships to pitching and marketing, Jerry Maguire is filled with PR wisdom.

  2. The point of Public Relations slogans like \”Support Our Troops\” is that they don\’t mean anything … that\’s the whole point of good propaganda. You want to create a slogan that nobody is going to be against and I suppose everybody will be for, because nobody knows what it means, because it doesn\’t mean anything. But its crucial value is that it diverts your attention from a question that does mean something, do you support our policy? And that\’s the one you\’re not allowed to talk about. – Noam Chomsky

  3. \’Brave\’ is one of those words that has been bleached of most of its meaning these days, thanks to far too many appearances in the glaring light of ad slogans and corporate Public Relations. I never thought about anything as brave anymore; it just seemed like a flabby, glib cliche. – Susan Orlean