·30 May 2026
The recent amendment to the Consumer Protection Act (CPA) introduced a host of new rules for direct marketers in South Africa.
The new CPA regulations came into effect on 15 April 2026 and have introduced a host of more stringent rules on direct marketers.
Rowan Terry, Legal Counsel at TPN Credit Bureau and Clare Laurent, from SBL Law, highlighted several changes to the CPA, noting that while Direct Marketing remains lawful, compliance is no longer optional.
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