Summer is the season of sunshine, gatherings and special moments, and Rhodes Quality is here to make it even more enjoyable with a new Limited-Edition Summer 100% Juice range. Made with 100% fruit juice and no added sugar or preservatives, this seasonal collection brings fresh flavour and variety to every occasion, available for a limited time only.
Packaged in convenient 1L cartons, the new Summer Juices are easy to keep in the fridge, carry along to gatherings, or add to festive spreads. Ideal for home consumption, entertaining, and gifting, the range offers both consumers and retailers a fresh reason to celebrate the season.
The long-life 100% fruit juice category in South Africa is valued at R2.82 billion*, with 1L packs contributing the largest share and fastest growth. Rhodes Quality’s Limited-Edition Summer Juices are designed to extend this momentum, attracting shoppers looking for seasonal variety and distinctive flavour experiences.
The range introduces three new blends:
- Apple, Pineapple & Mint – crisp and tropical, with a cooling twist perfect for hot summer days.
- Strawberry & Hibiscus – delicate and refreshing, suited to everything from family brunches to special occasions.
- Peach & Apricot – an iconic stone-fruit blend, versatile enough to enjoy chilled on its own or mixed into punches, mocktails or cocktails.
Whether it’s a garden braai, a holiday table, a weekend picnic, or simply a quiet moment at home, Rhodes Quality’s Summer 100% Juices fit seamlessly into all occasions. Serve over ice, pair with sparkling water for a spritzer, or keep them on hand as a base for celebratory drinks.
Maria Soares, Head of Marketing at RFG Foods, says: “Summer is about connection, celebration and enjoyment. With our new Limited-Edition Summer range, Rhodes Quality is offering flavour combinations consumers won’t find anywhere else. Each 100% juice delivers the trusted taste and quality our brand is known for, while adding a fresh twist that makes warm-weather gatherings even more memorable. Innovation, leadership and relevance in the category remain at the heart of what we do.”
With these limited-time blends, Rhodes Quality continues to reinforce its position as a trusted and innovative leader in the 100% fruit juice category – giving consumers more ways to enjoy summer and retailers a strong seasonal opportunity for growth.
For more information, visit www.rhodesquality.com.
Moving annual total (Aug 25), Defined Market Scanning Data for Long Life Food processed by Circana in Defined Retail and Wholesale.
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Author: NICOLE Felix from The Phoenix Partnership on behalf of Rhodes Quality.
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