Ruby Digital and Omang are connecting South African learners with industry-led digital marketing education and greater visibility of future career pathways
Ruby Digital, through its Ruby Academy initiative, has partnered with Omang to help South African learners discover digital marketing, develop foundational digital knowledge, and explore career possibilities within the country’s growing digital economy.
The partnership provides Grade 8 to 12 learners with free access to beginner digital marketing education through Omang, a personal AI Learning Companion. Ruby Digital contributes practical industry expertise and learning content, while Omang provides access through the One Omang Learning System as part of its Future Industry Talent (FIT) programme, an industry-led education programme that introduces learners to industry skills and future career pathways.
The initiative responds to a persistent challenge facing young people: many learners have limited exposure to careers in search marketing, content creation, paid media, data analytics, and digital communications before they leave school. Earlier career awareness can help learners connect what they are studying with the skills and opportunities found in modern workplaces.
Through Ruby Academy, learners are introduced to how digital marketing works, the disciplines that make up the industry, and the practical skills used by professionals working in the field. Ruby Digital’s contribution includes supporting digital marketing education, sharing real-world industry knowledge, introducing career pathways, and helping connect learning with practical application.
Early engagement with the course is already beginning to demonstrate learner interest: as at 22 October 2026, 559 of the 4,587 learners in the Omang classroom had started at least one topic, while 200 learners had gone on to master all five topics. Across the course, learners had recorded 1,276 topic passes.
“Many young people simply don’t know what a career in digital marketing can look like, or how the skills they are learning today can translate into future opportunities. This partnership allows us to help bridge that gap by giving learners early exposure to the industry, the disciplines within it, and the real-world skills that can help them thrive. For Ruby Digital, this is about contributing to a stronger, more prepared digital talent pipeline for South Africa.” ~ Ebert Grobler, Co-Founder and Group Chief Executive Officer, Ruby Digital
Connecting education with the world of work
Digital education has the greatest value when learners can see how knowledge connects to real opportunities. The Ruby Academy course introduces learners to fields including search marketing and SEO, content marketing and copywriting, paid media, data analytics, marketing strategy, and digital communications.
This industry-led approach gives learners an opportunity to understand the thinking, skills, and working practices behind digital marketing. It is designed as an additional future-focused resource that supports career exposure and digital skills awareness, rather than replacing formal curriculum content.
Omang supports the learning experience by connecting learners with educational content, digital tools, connectivity, progress tracking, and structured learning pathways.
“The current education system is no longer fit for purpose. It is not evolving fast enough to keep pace with a rapidly changing world. We need to fundamentally rethink the model, or we risk preparing our children for a world that no longer exists.” ~ Ajit Gopalakrishnan, CEO and Co-Founder, Omang
A practical model for business participation The partnership also illustrates how businesses can contribute to education and workforce development by making their expertise more accessible to young people.
Ruby Digital’s role extends beyond sponsoring awareness. The agency has translated practical digital marketing knowledge into beginner-friendly learning content, creating a model through which industry experience can support career education and future skills development.
For Ruby Digital, Ruby Academy represents a long-term investment in South Africa’s future digital marketing talent pipeline. The initiative aims to build greater awareness of digital careers, strengthen connections between education and industry, and help learners imagine pathways into future study, mentorship, and employment opportunities.
The partnership’s longer-term impact will be assessed through evidence such as learner reach, participation, module completion, engagement, and mastery. Any public reporting will be based on approved learner engagement and mastery data rather than campaign visibility alone.
Looking ahead
Ruby Digital and Omang share a commitment to expanding access to meaningful learning opportunities and helping young people understand the possibilities available within the digital economy. As Ruby Academy develops, the focus will remain on practical education, career awareness, and measurable learner value.
The partnership also provides a useful example for other South African organisations: companies can contribute to future workforce development not only through funding, but by opening their industry knowledge to learners and helping make unfamiliar career paths visible and understandable.
About Ruby Academy
Ruby Academy is Ruby Digital’s education and career-awareness initiative focused on introducing learners to digital marketing, sharing practical industry knowledge, and helping strengthen South Africa’s future digital talent pipeline. Its first scalable activation is being delivered through the One Omang learning system.
About Omang
Omang provides a South African-developed learning system that uses technology-enabled learning solutions to connect learners with educational content, digital tools, support, and personal development opportunities.
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