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China’s auto edge in Africa is not just price | SA News

The hardest part of entering a new market is finding a competitive advantage that sets you apart. And when you enter a saturated market, this becomes the truest test of survival for any business.

So what then is the secret? How do companies enter new markets and dominate them so quickly? 

The Beijing Auto Show made one thing clear: the secret to China’s growth in Africa lies in its approach.

While many European and Western brands have focused on leveraging legacy and brand recognition, Chinese manufacturers have taken their cue from the fundamentals of consumer markets – listening to customers.

Chinese automotive companies have little patience for the politics…

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