Women of Worth is creating pathways into the mainstream economy through training and job creation – with a goal to empower more than 100 women by 2026
Concentrix South Africa, a global leader in customer experience (CX) solutions and technology, has proudly partnered with Women of Worth (WOW) through its Enterprise Development Programme, supporting this pioneering female enterprise that uplifts and empowers women from Cape Town’s marginalised communities.
Marking the start of a nationwide movement to empower women with practical skills and a direct link to the mainstream economy, the launch event at Woodstock Exchange, Cape Town, on Thursday, 20 November 2025, brought together representatives from Women of Worth, Concentrix, Tourvest, Table Mountain Aerial Cableway, business leaders, and community organisations.
Cathy Kalamaras, Growth Enablement Director at Concentrix South Africa said the initiative aligns strongly with the company’s purpose-driven business approach.
“At Concentrix, we believe in creating meaningful, sustainable pathways into employment, especially for those who have historically been excluded from economic participation,” commented Kalamaras. “Our support of Women of Worth extends that philosophy, helping women gain not only skills, but dignity, confidence, and financial independence. This is about transforming potential into purpose and ensuring women have a voice and a stake in the economy.”
Empowering Women, Strengthening Communities
Women of Worth provides training in jewellery-making, clothing production, and entrepreneurship. Graduates are then employed by WOW’s commercial arm to produce high-quality, handmade products which are sold in major South African retail and tourism outlets, including the V&A Waterfront, Cape Town International Airport, and Table Mountain Aerial Cableway.
Building on this skills-to-employment approach, WOW operates through a dual-entity model: the WOW Academy NPC and Women of Worth ZA (Pty) Ltd. This structure ensures that women are not only trained but actively supported in transitioning into the workforce or launching their own enterprises. By 2026, WOW aims to train and employ over 100 women, expanding its reach into other provinces and establishing new production hubs that drive both local manufacturing and community upliftment.
“This partnership with Concentrix shows what can happen when the private sector gets behind women-led, community-based innovation,” said Founder and Main Director of WOW Academy NPC Thurzil Papier “Their belief in empowerment through opportunity reflects our shared vision of seeing women not just survive, but thrive as economic contributors and leaders.”
The Launch of the New WOW Production Hub
As part of this expansion, WOW has opened a new production hub at Woodstock Exchange – a central hub, dedicated training centre, and operational base for both the WOW Academy NPC and Women of Worth ZA (Pty) Ltd.
Funded through Concentrix South Africa’s Enterprise Development Programme, the new production hub enabled WOW ZA to employ its first five women artisans immediately. These artisans were part of WOW Academy’s inaugural training group, which completed its skills programme in September 2025. All five graduates transitioned into full-time employment on 1 October 2025, reflecting WOW’s commitment to ensuring that training leads directly to sustainable, dignified work.
With this strong foundation in place, WOW is now expanding its training streams to include business skills, clothing production, and additional product and service lines, broadening economic opportunities for women and enabling greater market participation. As the organisation grows, WOW is actively welcoming partnerships with companies that share its commitment to empowering women through skills development, employment creation, and enterprise support.
Papier emphasised the significance of the new hub: “This new production space shows what becomes possible when the private sector truly invests in women-led, community-based innovation. Concentrix has enabled us to grow into a space that represents dignity, opportunity, and real economic transformation. Here, women will train, work, earn, and build pathways into the mainstream economy.”
Driving Inclusive Economic Participation
WOW’s growth is supported by Concentrix’s long-standing commitment to inclusive economic development through established social impact initiatives that focus on youth, women, and marginalised communities. Through its Skills Accelerator Programme and Leadership Acceleration Programme (LAP), Concentrix has already created hundreds of new career opportunities for young South Africans, while actively promoting diversity, equity, and inclusion across its workforce.
As Concentrix continues to scale its social impact work, Kalamaras added: “Supporting Women of Worth is a natural extension of what we do every day. Whether it’s through impact hiring, leadership development, or entrepreneurship, our goal is to ensure that opportunity reaches those who need it most. Empowered women build stronger families, stronger businesses, and stronger communities, which is the kind of impact we’re proud to stand behind.”
To learn more about Concentrix and the work being done, visit www.concentrix.com
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Author: Agnes Matladi from Olivia Jones Communications on behalf of Concentrix.
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