Rhodes Quality’s Limited Edition 100% Fruit Juice Blend range has been named Product of the Year 2026 in the Fruit Juice Category, following an independent survey of 2,000 consumers conducted by Kantar.
Maria Soares, Marketing Executive at Premier Foods, says the award is particularly meaningful because it comes directly from consumers.
“At Rhodes Quality, we are always looking for ways to bring innovation and excitement to everyday categories. Our Limited Edition Juice range was developed to offer consumers unique flavour combinations and new taste experiences while maintaining the quality they know and trust from our brand. To have those efforts recognised through a consumer-voted award is incredibly rewarding.”
Product of the Year is the world’s largest consumer-voted award for product innovation, recognising products that stand out for their appeal, uniqueness, relevance and overall consumer satisfaction. Operating in more than 40 countries, the programme helps consumers identify innovative products while giving brands an independent measure of market approval.
For Rhodes Quality, the award recognises a range that brought excitement and innovation to the fruit juice category through a series of distinctive, limited-edition flavour combinations designed to surprise and delight consumers throughout the year.
The collection includes seasonal favourites such as Apple, Lemon & Ginger, Apple, Beetroot & Guava, and Pineapple, Carrot & Turmeric in the winter range, alongside summer-inspired blends including Apple, Pineapple & Mint, Strawberry & Hibiscus, and Peach & Apricot.
Packaged in convenient 1L packs, the juices were created to offer consumers something different while maintaining the trusted quality and great taste associated with the Rhodes Quality brand.
The Product of the Year winners are selected through an independent study conducted by Kantar, one of the world’s leading marketing data and analytics companies. Products are evaluated by consumers across several criteria, including product appeal, satisfaction, advocacy, purchase interest, uniqueness, relevance and excitement.
Soares says the recognition reflects Rhodes Quality’s ongoing commitment to innovation. “Whether we’re introducing new flavours, new formats or new ways for consumers to enjoy our products, our focus remains on delivering quality products that bring something special to everyday moments. This award is a wonderful endorsement from the people who matter most – our consumers.”
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Author: NICOLE Felix from The Phoenix Partnership on behalf of Rhodes Quality.
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