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Culture, Pop Culture and the Marketing Mirror: Which Influences Which

By Niko Kougioumtzis – Strategist – RAPT Creative One strong definition of culture comes from UNESCO, which defines it as “the set of distinctive spiritual, material, intellectual and emotional features of society or a social group,” encompassing not only art and literature but also lifestyles, ways of living together, value systems, traditions and beliefs. Popular …

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  1. Show Me the Money: Before you put the PR movie list away, jot down one more title: Jerry Maguire. Technically, Tom Cruise’s titular character is a sports agent, not a PR pro – hence its exclusion from our list above – but many of his skills align with the industry. From managing client relationships to pitching and marketing, Jerry Maguire is filled with PR wisdom.

  2. \”The counsel on Public Relations is not an advertising man but he advocates for advertising where that is indicated. Very often he is called in by an advertising agency to supplement its work on behalf of a client. His work and that of the advertising agency do not conflict with or duplicate each other. ~ #Edward Bernays