Potchefstroom, South Africa – North West Cricket announced the conclusion of its longstanding naming rights partnership with the JB Marks Local Municipality, marking the beginning of an exciting new chapter for cricket in the province.
As part of its strategic growth plans, North West Cricket is officially opening the naming rights opportunity for its premier stadium – the proud home of the North West Dragons and a recognised venue for domestic and international cricket.
This landmark opportunity invites private sector organisations, institutions, and public entities to partner with one of South Africa’s leading cricketing destinations through a long-term naming rights agreement that delivers exceptional brand visibility, meaningful community impact, and sustained stakeholder engagement.
The timing of this opportunity is particularly significant.
North West Cricket is preparing to host several high-profile international fixtures during the upcoming season, including the highly anticipated clash between the Proteas and Australia on 30 September 2026.
Beyond the upcoming international calendar, South Africa is preparing to host the 2027 ICC Cricket World Cup, placing the country at the centre of global cricket attention and creating unprecedented commercial value for strategic stadium partners.
A naming rights partnership will provide a unique platform for organisations seeking to align their brand with sporting excellence, community development, youth empowerment, and one of the fastest-growing sporting audiences in the country.
Commenting on the conclusion of the partnership, Chief Executive Officer of North West Cricket, Mr Tommy Phiri, expressed gratitude to the JB Marks Local Municipality for its contribution to the growth of cricket in the region.
“As we embark on this new chapter, we would like to express our sincere appreciation and gratitude to the JB Marks Local Municipality for its valued partnership and support over many years.
Their contribution has played a significant role in the growth and success of cricket within our region.” Mr Phiri emphasised that while the naming rights agreement has concluded, the relationship between North West Cricket and the Municipality remains strong.
“We remain committed to strengthening our relationship with the Municipality and are confident that future agreements will place greater emphasis on cricket development programmes within the JB Marks community.
Such collaboration will ensure that more young people have access to cricket opportunities, facilities, coaching, and pathways for personal and sporting development.” North West Cricket remains dedicated to creating sustainable opportunities that extend beyond the boundary ropes by investing in community cricket, nurturing future talent, and fostering partnerships that create lasting social and economic value across the province.
The organisation now looks forward to engaging with prospective partners who share its vision for the future of cricket, community development, and international sporting excellence.
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