A dynamic event blending sport, style, and social connection
Johannesburg, South Africa, 15 June 2026, ellesse, the iconic Italian sportswear brand known for seamlessly merging sport and style, brought its latest campaign, “Find Your Bold: Even in Winter,” to life through an immersive, experience-led event hosted at Balwin Padel, Waterfall City.
Designed to celebrate the brand’s tennis heritage while embracing modern social sport culture, the event gathered key personalities, tastemakers, and partners for a curated day that showcased ellesse’s unique intersection of performance, fashion, and lifestyle.
An Experience Beyond the Court
More than just a sporting event, the day offered guests a fully embodied ellesse experience, one that moved effortlessly between on-court energy and off-court expression.
Attendees were first invited into an exclusive styling session, where they were curated into standout off-court winter looks, demonstrating how ellesse enables bold self-expression beyond play. Layered, fashion-forward outfits highlighted the brand’s approach to winter: not as a time to retreat, but as an opportunity to elevate personal style.
Fuel, Focus, and Friendly Competition
Guests enjoyed curated catering throughout the day, creating a social, relaxed atmosphere that encouraged connection and community, key pillars of the ellesse ethos.
The energy then shifted into activation mode with a plank challenge, putting endurance and mental strength to the test. This moment reinforced ellesse’s commitment not just to physical performance, but to resilience, recovery, and well-being.
From there, the focus moved onto the court for a lively and engaging Americano padel tournament, where guests participated in a rotating format of play that emphasized fun, inclusivity, and friendly competition. True to the campaign’s spirit, it wasn’t about perfection—it was about showing up, playing boldly, and enjoying the moment.
Bold Doesn’t Stop for Winter
The event embodied the core message of “Find Your Bold: Even in Winter”, challenging the seasonal drop-off in activity by proving that sport, style, and social connection can thrive even in colder months.
By blending padel culture, fashion styling, wellness activation, and social play, ellesse demonstrated its role as a brand that understands today’s athlete: one who values both performance and personality.
A Lifestyle, Not Just a Moment
From stepping onto the court to unwinding post-match, the event captured the full ellesse lifestyle, where the experience extends beyond the game itself. It’s about what you wear, how you feel, and who you connect with along the way.
An Invitation to Stay Bold
Through this event, ellesse invites everyone to:
- Keep playing, regardless of the season
- Show up with confidence and intention
- Express themselves, both on and off the court
Because ellesse isn’t just about sport, it’s about how you live it.
About The Blue Falcon Group
The Blue Falcon Trading (Pty) LTD is one of Southern Africa’s leading fashion brand groups. This one-stop fashion group has seven chains across South Africa, Botswana, Lesotho, Mozambique, Namibia, and Zambia. These chains include, Studio 88, Side Step, Skipper Bar, ellesse, DMD, John Craig, Aeronautica Millitare, to name a few. The Blue Falcon Trading (Pty) LTD was acquired by the Mr Price Group in 2022.
The group offers top international brands like ellesse, adidas, Nike, Puma, Levi’s, Guess, Vans, Converse, Superga, New Balance, and The North Face, to name a few, at competitive prices.
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