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Energy drinks: Can anything stop the boom? | SA News

Consumers aren’t giving up their energy drink habits, they’re just demanding better versions. The real challenge for brands isn’t whether South Africans will keep buying energy drinks; it’s how to stand out in an increasingly crowded fridge.

Your gym buddy. Your colleague. Your teenager, cramming past midnight. These days, it feels like everyone has a can of something caffeinated within arm’s reach. In South Africa, energy drinks have quietly transformed from niche imports into a full-blown consumer obsession – a market now fizzing with billions of rands and promises of double-digit growth.

Globally, energy drinks…

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  1. At the end of the school year and a mother asked his son if the exam questions were difficult. And he answers her saying “They weren’t bad at all,” it was the answers that gave me all the trouble.

  2. I was pretty surprised to learn Elon Musk was born in South Africa

    I thought he was born in Mad-at-gas-car