2025 is well on its way and is a popular time to buy and sell property as the South African real estate market offers exciting opportunities to do both. David Jacobs, National Sales Manager for the Rawson Property Group, shares his expert advice to help you navigate the market effectively in 2025.
Understand the market before you act
Whether you’re buying or selling, Jacobs says the first step is understanding the current real estate landscape. Research your local market to identify average prices, demand trends, and stock availability, and don’t be afraid to mine your local real estate agents for on-the-ground insights and advice.
“For buyers, knowing the market helps you identify where the best value lies,” Jacobs explains. “Sellers, on the other hand, need to know how their property stacks up against similar homes to set a competitive asking price.”
Key factors like local infrastructure, school quality, and connectivity (such as fibre internet availability) can influence property desirability and pricing.
Tips for Buyers
Set a Realistic Budget
Jacobs cautions against stretching beyond your means. “Establish a clear budget and stick to it,” he advises. Buyers should also account for additional costs like bond registration, transfer duties, and ongoing maintenance.
Get Pre-Approved for a Mortgage
Pre-approval is a must for buyers in today’s competitive market.
“Pre-approval not only shows sellers that you’re serious, but it also gives you a clear idea of what you can afford,” Jacobs says. “This will save you time and prevent disappointments during the buying process.”
Know What You Want
Having a clear idea of your priorities – whether it’s proximity to work, schools, or specific features like energy efficiency – will help narrow your options and make the decision-making process smoother.
Partner with a Trusted Agent
“Working with a qualified real estate agent is invaluable,” Jacobs emphasises. “They know the market inside out and can guide you through negotiations, contracts, and the finer details of a transaction.”
Tips for Sellers
Prepare Your Property for Sale
First impressions matter. “Start by decluttering and deep cleaning your home,” Jacobs recommends. “Small upgrades like a fresh coat of paint or fixing minor repairs can make a big difference.”
Set a Realistic Price
Pricing your property correctly is crucial. An overpriced home can linger on the market, while under-pricing could leave money on the table. “Your agent can provide a comparative market analysis to ensure your price aligns with local trends,” Jacobs explains.
Stage Your Home
Staging can highlight your property’s best features and help potential buyers envision themselves living there. “Simple touches like neutral décor, good lighting, and a welcoming atmosphere can create a lasting impression,” Jacobs suggests.
Be Open to Negotiation
Jacobs advises sellers to approach offers with an open mind. “The best deal isn’t always the highest price – it’s the one that aligns with your timeline and terms,” he says.
“The property market is dynamic, and those who do their homework and act strategically will always come out ahead,” he says. “Whether you’re buying or selling, the key is preparation and partnering with professionals who understand the market.” The road to a successful property transaction starts with the right strategy. Follow these tips, and you’ll be well-equipped to make informed decisions that lead to long-term success.
White Dragon
Phuti Mahanyele – Former CEO of Shanduka Group, current Sigma Capital Executive Chair: At 17, she left South Africa to pursue her studies, and obtained a bachelor\’s degree in Economics and earned an MBA from De Montfort University. She would also later go on to complete Harvard University\’s Kennedy School of Government executive education programme. Determined to be a success, Mahanyele joined an international investment banking company specialising in infrastructural development in New York City called Fieldstone Private Capital Group. She later became Vice-President of the firm, then transferred to the company\’s office in South Africa. After returning to South Africa, she became the head of Project Finance South Africa at the Development Back of Southern Africa. She was headhunted, and advanced to the position of managing director of Shanduka Energy, later becoming the CEO of Shanduka Group. She would go on to hold this position for 10 years, securing major deals including those with Coca-Cola and McDonalds. In 2007, she was selected as a Global Young Leader by the World Economic Forum. In 2009, she won the Rutgers Visions of Excellence award and The Most Influential Woman in Government and Business award from Rutgers University. In 2011, she was named one of the 20 youngest power women in Africa by Forbes. In 2013, she won the Distinguished Achievement award by the Douglass Society.