Bloemfontein, South Africa – 19 November 2025 – The Free State Cricket Union is proud to announce a groundbreaking partnership with innovative brand powerhouse Flexbrands, who have officially secured a three-year naming rights agreement with the Knights.
The partnership sees the professional team of central South Africa officially become the Flexbrands Knights for the next three seasons, marking a transformative moment in the team’s journey.
Flexbrands joins the Knights at a time of renewed focus, strategic rebuilding and a determined pursuit of success at the highest level of domestic cricket. With shared values around performance, growth, opportunity and community upliftment, the partnership represents a powerful alignment of ambition and purpose.
Free State Cricket Union CEO, Mr. Johan van Heerden, expressed his delight about the new chapter ahead:
“To secure a partner who shares the same values and long-term vision as the Knights is an exciting and positive step forward. We are well aware of the challenges faced in recent years, including relegation, but this partnership signifies belief, belief in our potential, belief in our people, and belief in the future we are building.”
“Flexbrands is a company that is hungry to grow and establish a strong presence in South African sport, and together we aim to create a household name in Bloemfontein and throughout the cricket fraternity in South Africa. It is truly wonderful to have them on board, and we look forward to living up to their powerful slogan: ‘Together We Rise’.” – concluded Johan.
This partnership will extend beyond professional cricket, focusing on inspiring the next generation, strengthening cricket development pathways, and connecting fans more closely to the Flexbrands Knights.
“Free State Cricket Union is grateful to be associated with Flexbrands as the Knights’ naming partner.” Commented Free State Cricket Union President, Mr Xander Snyders.
“This is not only a sponsorship, but also a shared journey of growth. We proudly welcome Flexbrands into the cricket family. The Knights will represent their brand with pride, enthusiasm and high performance on and off the field.
We are united by strong ethical values and a commitment to establishing both Flexbrands and the Knights as powerful, trusted names within South African sport. I am confident that together we will rise stronger, bolder and more successful.” Concluded Xander.
Flexbrands brings industry-leading creativity and dynamic energy to this partnership, ready to elevate the Knights’ identity and engage supporters in fresh and exciting ways both inside and outside the stadium.
Managing Director of Flexbrands Group, Mr Brandon Moran, shared his excitement for the future of the partnership by saying the following:
“We are thrilled to join forces with the Knights at such a pivotal moment in their rise. This collaboration represents so much more than a name on a jersey, it is a commitment to investing in the people, passion, and performance that move South Africa forward.” Commented Brandon.
“The Knights embody resilience, ambition and community pride, and together we aim to unlock amazing opportunities for growth both on the field and within the regions and schools that live and breathe this sport. We cannot wait to stand alongside the Knights as we rise together into a bold new era.” Concluded the Flexbrands Group Managing Director.
Source: cricket.co.za
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