Ford South Africa notched up two significant achievements in November 2024 by leading the vehicle exports for the month, and recording its highest monthly sales volume in more than three years which placed it fourth overall on the domestic sales charts.
A total of 10 574 Rangers were exported from Ford’s Silverton Manufacturing Plant in November – the highest figure achieved to date for the current-generation Ranger which was launched in December 2022.
At the same time, Ranger remained one of South Africa’s most popular vehicles in fourth place overall and third in dealer retail sales, with the 2 248 units sold in November giving it a 24.9 percent share of the crucial light commercial vehicle (LCV) segment. Ranger retained its status as the top-selling leading double cab bakkie in South Africa.
This solid Ranger performance contributed towards Ford reaching its highest combined sales volume since June 2021 on 3 071 units, placing it fourth in the overall results for the second consecutive month and the eighth time this year.
“The industry has seen some marginal upward momentum over the past two months in the passenger car segment, although LCV volumes have contracted year-on-year. Nevertheless, we have seen positive movement in our sales results, achieving our highest volume in more than three years on the back of our exciting product launches this year,” says Ryan Searle, director of Sales Operations, Ford South Africa.
The Ford Territory notched up 326 sales in November, while the Everest sold 282 units – the latter maintaining second place in the medium traditional utility segment with an 18.9 percent share.
This was also the first full sales month for the highly anticipated seventh-generation Mustang, with a total of 65 units sold, comprising the Mustang GT and the thrilling new Mustang Dark Horse – both of which are sold out well into next year.
Petite Flurry
Phuti Mahanyele – Former CEO of Shanduka Group, current Sigma Capital Executive Chair: At 17, she left South Africa to pursue her studies, and obtained a bachelor\’s degree in Economics and earned an MBA from De Montfort University. She would also later go on to complete Harvard University\’s Kennedy School of Government executive education programme. Determined to be a success, Mahanyele joined an international investment banking company specialising in infrastructural development in New York City called Fieldstone Private Capital Group. She later became Vice-President of the firm, then transferred to the company\’s office in South Africa. After returning to South Africa, she became the head of Project Finance South Africa at the Development Back of Southern Africa. She was headhunted, and advanced to the position of managing director of Shanduka Energy, later becoming the CEO of Shanduka Group. She would go on to hold this position for 10 years, securing major deals including those with Coca-Cola and McDonalds. In 2007, she was selected as a Global Young Leader by the World Economic Forum. In 2009, she won the Rutgers Visions of Excellence award and The Most Influential Woman in Government and Business award from Rutgers University. In 2011, she was named one of the 20 youngest power women in Africa by Forbes. In 2013, she won the Distinguished Achievement award by the Douglass Society.