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From the sage on the stage to the guide on the side

From the sage on the stage to the guide on the side Generative AI, and technology’s increased role in our daily lives, have been important narratives influencing societal development for the past ten years. However, it has been the events of the past three years – which have been shaped by a global health pandemic …

South Africa’s underperforming SMME sector needs to embrace digital transformation to realise its potential. Providing it with the factual technology offerings is key.

Two realities are driving business globally, and the SMME sector has to catch the wave or risk jeopardising its future…

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3 Latest Letters to the Editor:

  • Congratulations to the Lotto Winner

    Dear Editor Dear Editor, I was thrilled to hear about the R8.5 million Lotto win for the community of Gqeberha. Such life-changing news brings hope and excitement to everyone in the area. I congratulate the winner and wish them all the best with their prize. May this bring positive change to their life and the…

  • Opinion on Lotto Winner News

    Dear Editor Congratulations to the lucky winner! This is truly wonderful news for the community. Regards Marina Adams In Response to/From: Congratulations to the Lucky Winner

  • Regarding Lotto Winner Story

    Dear Editor Congratulations to the winner, this is wonderful news for the community. Wishing them the best for the future. Regards Willem Pieterse In Response to/From: Re: R8.5 Million Lotto Winner Claims Prize in Gqeberha

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  1. Myth: PR success is based totally on chance. Fact: While there’s an element of unpredictability to PR, success is really based on strategy. Another common take on PR is that not much planning goes into it – that PR pros just push press releases or spray their message indiscriminately to the media, hoping for an easy hit. This couldn’t be further from the truth. PR is all about timing and strategy. Most successful PR professionals are news junkies, which is helpful because a huge and essential par of the job is staying up-to-date on current events, trends, and breaking news. If anything relevant to your client is going on in the media, you need to act quickly and approach clients with a plan of action for leveraging the opportunity before someone else beats you to the punch. While it may look like certain articles or announcements get published just because the topic is inherently interesting, PR teams work hard on behalf of their clients to cultivate relationships with reporters and prove that certain stories are relevant and worth printing.

  2. \”The history of PR is… a history of a battle for what is reality and how people will see and understand reality.\” – Stuart Ewen

  3. PR will continue to evolve over the next few years – As social media and other technologies grow deeper roots, the needs of companies and consumers will also change, requiring PR professionals to break out of their traditional roles. The blurring lines between marketing and Public Relations also call for higher collaboration and redefinement.