FUTURELIFE® is expanding its zero added cane sugar portfolio with the exciting introduction of FUTURELIFE® Zero Granola Crunch in Fruit & Berry flavour. Recently launched in a convenient 600g bag, this tasty new offering caters to the rising demand from consumers seeking reduced sugar options for breakfast that don’t compromise on flavour.
“South Africa’s average daily sugar consumption sits between 12 and 24 teaspoons, well above the World Health Organisation’s recommended limit of six,” says Shaaista Kathree, Brand Manager at FUTURELIFE®. “At the same time, a growing number of individuals are looking to cut back on sugar, and the demand for lower or zero cane sugar cereals continues to rise. FUTURELIFE® is filling that gap with our new Zero Granola Crunch variant that combines smart nutrition with the great taste people expect.”
She adds that this growing trend reflects a broader market shift demonstrated by the remarkable growth the FUTURELIFE® zero cane sugar range has shown. Smart food™ Zero products have grown 104%, and Zero Granola Crunch specifically achieved growth of over 3,800%. But this success goes beyond just no added cane sugar.
“Consumers are also increasingly cognisant of gut health,” notes Kathree, “and Zero Granola Crunch Fruit & Berry combines dietary fibre, probiotics, and inulin as a prebiotic to assist in supporting digestion.” She explains that the ingredient list reflects a continued focus on whole foods, with 55% rolled oats as the base, complemented by coconut, raisins, freeze-dried strawberries, and barley flakes. It’s a source of protein, has a low GI, and maintains the satisfying crunch granola enthusiasts expect.
“But beyond making mindful choices that align with their wellness goals, shoppers also want convenience without the hassle of lengthy preparation,” says Kathree. “Zero Granola Crunch Fruit & Berry delivers on both fronts, while also offering families a versatile option that fits seamlessly into busy schedules. It can be enjoyed in multiple ways: with milk or yoghurt for breakfast, sprinkled over a smoothie for extra crunch, mixed into chopped fruit for a wholesome snack, or even as a topping for frozen yoghurt. It’s a really smart pick any time of the day.”
The new Fruit & Berry flavour joins the popular Zero Granola Crunch Original, flavoured with desiccated coconut and cinnamon, creating a Zero Granola range that focuses on both ingredients and flavour. After all, making better food choices shouldn’t mean bland or less enjoyable.”
With nearly two decades of experience delivering innovative nutrition solutions, FUTURELIFE® continues to respond to evolving consumer needs. “The new Zero Granola Crunch variant shows our dedication to listening to our customers and bringing the same no-fuss convenience to a new favourite flavour,” Kathree concludes.
For more information on FUTURELIFE® Zero Granola Crunch Fruit & Berry, please visit https://www.futurelife.co.za.
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Author: SayWatt SayWatt from SayWatt on behalf of FUTURELIFE.
OOB Business: OOB Business is a Direct Marketing company. The small Sandton, South Africa-based team provides Direct
Marketing and Public Relations. The company was founded in 2023.
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