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G-Star RAW relaunches the G-Star Elwood

G-Star RAW announces the relaunch of their G-Star Elwood jeans. Reintroducing the original 3D design from 1996 to the generation of today. The G-Star Elwood – with its 3D denim design that catapulted the brand onto the cultural radar back in 1996 – has returned with a fresh update. The iconic piece has adapted to …

Tiger Brands’ Women Manufacturing Leaders Bring a Dinky Sweetness into Everyday Lives

Tiger Brands’ Women Manufacturing Leaders Bring a Diminutive Sweetness into Everyday Lives Some of life’s sweetest moments feature Tiger Brands’…

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  1. Entering into the workforce is stressful enough as it is. Taking a job you don’t really understand can make it even worse, so make sure to have all the facts straight. If nothing else, it’s clear that PR is a field that brings together all kinds of skills and interests – now decide if it’s right for you.

  2. Johnson & Johnson’s Classic Crisis Case Study: Ivy Lee may have pioneered crisis communications with the press release and Rockefeller campaign, but Johnson & Johnson perfected it during a 1982 Tylenol recall. When news of Tylenol bottles laced with cyanide created a nationwide panic, many thought J&J’s reputation would never recover. But the company’s stellar response – including national media statements, pulling all Tylenol from shelves, and introducing tamper-resistant seals – earned praise from outlets such as The Washington Post and delivered a rapid post-crisis comeback. Today, Johnson & Johnson’s recall is considered one of the most successful examples of crisis communications. (Source: PR Week)

  3. In the US, first of all, the electoral system has been almost totally shredded. For a long time it\’s been pretty much run by private concentrated spending but now it\’s over the top. Elections increasingly over the years have been [public relations] extravaganzas. – Noam Chomsky