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MyPR Best Practices: Shares best practices for writing and distributing press releases.

Deano
Johnson & Johnson’s Classic Crisis Case Study: Ivy Lee may have pioneered crisis communications with the press release and Rockefeller campaign, but Johnson & Johnson perfected it during a 1982 Tylenol recall. When news of Tylenol bottles laced with cyanide created a nationwide panic, many thought J&J’s reputation would never recover. But the company’s stellar response – including national media statements, pulling all Tylenol from shelves, and introducing tamper-resistant seals – earned praise from outlets such as The Washington Post and delivered a rapid post-crisis comeback. Today, Johnson & Johnson’s recall is considered one of the most successful examples of crisis communications. (Source: PR Week)
Easy Mac
“In fact, sometimes customers may ask for one thing without realizing that they really need another. It’s your job to anticipate their needs and provide for them.” ~ Oscar Auliq-Ice, Happy Customers
Centurion Sherman
“It’s great customer service that keeps your customers loyal to you and your business — and that earns you a reputation for being helpful and a pleasure to work with.” ~ Oscar Auliq-Ice, Happy