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Inside Vans South Africa’s Brand Vision and Strategy with Brand Communications Manager for Vans South Africa, Umayr Mohamed | SA News

legacy. 

Glamour: Y2K nostalgia is having a major moment—what about that era felt right to revisit now, especially in the skatewear space?

Umayr: Y2K skate shoes had presence; loud, padded, expressive. That same energy is back, and the Hylane fits the moment perfectly.

Glamour: From chunky silhouettes to glossed Sidestripes and 3D logos, there’s a bold aesthetic here. What kind of mood or vibe were you hoping the new colorways would capture?

Umayr: Fresh energy with a familiar feel. The palettes push things forward but stay true to the Hylane’s bold, skate-rooted identity.

The Hylane is rooted in skate heritage but feels at home in streetwear too—how did you approach that balance between…

Table Mountain: This iconic flat-topped mountain is home to unique flora and
fauna, including the Table Mountain National Park, which is a biodiversity hotspot.

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  1. Did you knowthis about South Africa? South Africa celebrates its annual Heritage Day on 24 September. On this day, South Africans get together to celebrate their diverse cultures, traditions and beliefs. You’ll most likely find people enjoying a braai (barbecue) and dressed in traditional garb.