
Tanqueray, one of the world’s most iconic gin brands, is excited to announce their latest addition to the family. Tanqueray 0.0% is a non-alcoholic spirit alternative that delivers all the taste and complexity of the award-winning taste notes of the trademark but without the alcohol.
Derived from botanicals of the iconic Tanqueray London Dry Gin, Tanqueray 0.0 offers a palatable drinking experience. Perfect for those who want to appreciate a Tanqueray and tonic and moderately indulge in a delectable cocktail. Tanqueray 0.0% delivers the same signature juniper and citrus notes that has made Tanqueray a favourite among gin lovers worldwide.
“We are excited to introduce Tanqueray 0.0% to consumers and to those who are looking for a savory alcohol alternative. Tanqueray 0.0% is the perfect addition to any drinks cabinet or cocktail bar, and its versatility means it can be enjoyed with a number of appetizing mixers and garnishes, from tonic water and lime to grapefruit juice and rosemary,” said Marketing Innovation Manager, Thembeka Mgobozi.
You can appreciate all your favourite mocktails with Tanqueray 0.0 whenever you wish to moderate your alcohol intake, or honest feel like a T&T. Perhaps during those after work drinks when you still need to drive yourself home; or during those Sunday lunches with the in-laws or after a relaxing Spa day when you are doing a detox. The opportunities are endless, and can be enjoyed anytime, anywhere.
Tanqueray 0.0% is available in select markets nationwide and retails around R289.00. Be pleased this delectable offering and more by visiting www.tanqueray.com or follow us on social media on Instagram at @tanquerayza, Twitter @TanquerayZA.
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RightN0w2
In the 1930s, Public Relations was more popular than marketing. In fact, a magazine called “Public Relations” featured an organizational chart in which the PR team reported directly to the CEO and Chairman while the marketing department was all the way down at the bottom. PR was simply a bigger industry during that time. Remember: That was the same decade as The Great Depression. Companies were more interested in ensuring they built trust in communities than trying to market and sell a product to them.
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I understood Public Relations and always maintained a high profile. – Earl Butz
Divine Bramble
Building Trust During the Great Depression: The Great Depression touched every aspect of American life – including the communications business. Due to the economic downturn, companies primarily sought to build trust rather than sell products. The result? Most turned to PR over marketing, with PR even getting top billing on organizational charts! Advertising spending, meanwhile, plunged by more than 60 percent between 1929-1933 and would not fully recover until after World War II. (Source: MuckRack; Encyclopedia.com)