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Is Gen Z too self-conscious to drink? | wine.co.za | SA News

Following a night out clubbing, Lucy*, 23, was subject to taunts online, illustrated through images or ‘memes’, suggesting she had taken her drinking “too far”.

“I was so embarrassed. I was out with some friends, and we were all drinking. Some people I knew had an Instagram page for their friend group, and the next morning I woke up and found myself on it.”

Lucy, who works in journalism, describes herself, much like the rest of the UK adult population, as a “moderate drinker”.

“I was horrified; these were people I knew, and they were making fun of me. I felt too embarrassed to be around them or to drink again for a long time.” Her newfound sobriety was motivated by fear – not…

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