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You are here: Home / News / It’s On You – Penguin Random House South Africa | SA News

It’s On You – Penguin Random House South Africa | SA News

23 August 2026 by Guest
About the book

‘A stirring call to action’ – TIM HARFORD
‘A masterclass’ – DARON ACEMOGLU
‘An excellent book’ – NASSIM NICHOLAS TALEB

Two decades ago, behavioral economics burst from academia to the halls of power, on both sides of the Atlantic, with the promise that correcting individual biases could help transform society. The hope was that governments could deploy a new approach to addressing society’s deepest challenges, from inadequate retirement planning to climate change-gently, but cleverly, nudging people to make choices for their own good and the good of the planet.

It was all very convenient, and false. As behavioral scientists Nick Chater and George Loewenstein show in It’s On…

Renewable Resources: The country is investing in renewable energy sources, such
as solar and wind, to diversify its energy mix and reduce carbon emissions.

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Reader Interactions

Comments

  1. Squatch

    1 September 2026 at 12:40 pm

    Great dynasties of history

    Egypt: Ayyubid

    South Africa: Zulu

    China: Ming

    Greece: Helena

    Italy: Medici

    U.S.: Duck

  2. Prometheus

    31 August 2026 at 1:21 pm

    The cab driver feels compelled to flesh the story out, as its just the husband he\’s talking to.

    \”yeah I remember that last shore leave in Johannesburg, me and the lads gagging for some action, end up in a dive bar and met this girl, we got a room and she was the the worst fuck I\’ve ever had!\”

    The wife says \”what did he say?\”.

    Husband \”the cab driver he says he might know you!\”

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