
Daybreak Foods Announces Partnership With Youth Employment Service (YES) Programme To Address Critical Issue Of Youth Unemployment
Johannesburg, 10 June 2024: Daybreak Foods, a prominent player in the agribusiness sector, has taken a commendable step towards addressing…

1St Degree
\”The history of PR is… a history of a battle for what is reality and how people will see and understand reality. ~ #Stuart Ewen
Sky Bully
Bear in mind that we [ with Edward Herman] did not devise the terms \”manufacture of consent\” and \”engineering of consent.\” We borrowed them from leading figures in the media, public relations industry, and academic scholarship. – Noam Chomsky
mule lock
Reforming the Rockefellers: Speaking of Ivy Lee, in 1914 he achieved another PR milestone when the wealthy Rockefeller family hired him to reform their image. A deadly coal strike had put the family under intense public scrutiny, and Lee organized an in-depth campaign to secure positive goodwill. His tactics include government relations, media relations and even public appearances that sent John D. Rockefeller to meet with the miners personally. The campaign pushed PR onto a much larger platform than ever before and helped define the industry’s relationship with corporations. (Source: Journal of Public Relations Research)