Mathebe Molisa is the dynamic South African entrepreneur behind Beauty on TApp, a ground-breaking digital platform that is revolutionising the beauty industry in South Africa.
Johannesburg, May 2023: Studies maintain shown that black women spend more on beauty products than any other demographic group, but they are often under-served and under-represented by mainstream beauty brands. This suggests that there is significant potential for growth in the black beauty market and that brands need to prioritize inclusivity and diversity if they are to succeed.
E-commerce vs Brick-and-Mortar
The relationship between e-commerce and brick and mortar may be symbiotic but is there an added edge to having a physical store? Absolutely.
In recent years, e-commerce has gained popularity as a convenient and cost-effective way of doing business – more so during the pandemic. However, a physical store in South Africa still holds several advantages for both the consumer and the business.
Physical stores offer an immediate shopping experience. Customers can see, touch and try products before purchasing them. This helps customers manufacture more informed decisions, which lead to better customer experiences and increased sales. Furthermore, customers leave the store with their purchases, avoiding delivery delays and shipping fees associated with e-commerce.
By having a store, the Beauty on TApp team can interact with their customers, providing a personalized service that builds community and loyalty. This human interaction allows businesses to tailor their services to customer needs, resulting in better customer satisfaction. It offers a personal touch that an e-commerce platform cannot replicate.
Although https://shopbeautyonTApp.co.za/ shows exponential growth, the physical store allows the business to tap into bigger market. This is particularly necessary in South Africa, where consumers still like to see, touch and feel product while consulting with professional aestheticians. By having a physical presence, businesses can tailor their offerings to meet the unique needs of local customers.
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Bazooka Har-De-Har
I suspect in most companies, the Public Relations person is down at No. 20 in the pecking order. But here, he is fighting incredibly important battles. If a negative story starts running away with itself in the press and is not dealt with fast, it can badly damage the brand, and so we put enormous weight on our PR people. – Richard Branson
New Cycle
The appropriation of radical thinking by lazy, self-obsessed hippies is a Public Relations disaster that could cost the earth. – Ben Elton
Terror Master
I think the number one public-relations blunder Osama has made is that he lives in a cave-fortress and if there\’s one thing we\’ve learned from it\’s that you can\’t trust a guy who lives in a cave-fortress — Lex Luther, Captain Nemo, Dr. Evil. I\’m telling you the list goes on. – David Letterman