MetPac-SA is proud to announce the measurable success of its partnership with Plant the Seed Education in delivering a national zero-waste awareness and infrastructure project that is already demonstrating tangible environmental results.
As lead sponsor and strategic partner, MetPac-SA enabled the development and rollout of a 12-part Zero Waste educational video series designed specifically for South African audiences, complete with Afrikaans and Xhosa subtitles to maximise accessibility. The series addresses key waste streams, i.e. metals, PET, paper, polystyrene, food waste, HDPE and e-waste, while promoting separation at source and circular economy principles.
Since launch, the series has achieved nearly 200,000 views across digital platforms and direct school distribution channels, with more than 147,000 learners reached through structured school assemblies and classroom sessions. The content has also generated over 109,000 social media impressions, demonstrating strong engagement with sustainability-focused audiences.
Beyond awareness, the partnership translated education into action through the implementation of the Zero Waste Toolkit in six schools in Sasolburg and Vanderbijlpark. The initiative combined infrastructure deployment (including 300 recycling bins and educational materials) with accredited teacher training, learner workshops and ground staff training.
From February to December 2025, the project diverted 8,672.8 kilograms of recyclables from landfill, with metals accounting for nearly 12% of total recovered material. Following targeted interventions mid-year, recycling volumes tripled in the final four months of the programme, underscoring the effectiveness of combining infrastructure, education and collection support.
“Education is the foundation of sustainable recycling systems. If we want to improve recovery rates and strengthen the circular economy, we must start by equipping communities, especially young people, with the right knowledge and tools. This partnership demonstrates that when industry steps forward with practical support, we can achieve measurable results,” said Dr Kishan Singh, CEO of MetPac-SA, highlighting that the initiative reflects the organisation’s commitment to proactive industry leadership. He added that the project aligns directly with MetPac-SA’s broader extended producer responsibility (EPR) objectives.
“As an industry body representing metal packaging manufacturers, we recognise that compliance alone is not enough. We have a responsibility to invest in initiatives that drive real behaviour change. Through Plant the Seed, we have been able to support both education and infrastructure, thereby ensuring that separation at source becomes a daily practice rather than just a concept.”
The programme also supported local collection capacity by strengthening a regional recycler through a funded retainer model, ensuring consistent removal of materials and reinforcing the economic value of recyclables within the community.
For trade sectors such as engineering, packaging manufacturing and print media, the project provides a working model of how collaborative, industry-funded initiatives can translate sustainability commitments into quantifiable environmental outcomes.
Looking ahead to 2026, additional short-form digital content will be rolled out to expand reach and deepen engagement, while participating schools continue to build on the separation-at-source systems already established.
“Waste is not merely an environmental issue, but also a systems issue. By combining education, infrastructure and industry collaboration, we are helping to build systems that work for communities, for the environment and for the future of packaging in South Africa,” Dr Singh concludes.
CLICK HERE to submit your press release to MyPR.co.za.
Author: Keaoleboha Sefako from Aim Marketing & Communications Consultants on behalf of MetPac-SA.
Track Your Press Release HERE:
Check Online Visibility
Verify where this release is currently indexed:
PR Service – Investor Relations: This involves communicating with investors and the financial community about a client’s business
performance. This can include issuing press releases, hosting investor calls, and preparing investor presentations.
Clover Rabbit
“We do need these two words, “public” and “relations”—and, of course, those words are still extremely important. However, those 3 billion people who are social media users are all dealing with “relations,” and everything has become “public”! With social media, everything has been “public” for quite a while now; there is nothing “nonpublic” anymore.” ~ Maxim Behar, The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR
Pink Nightmare
At a time when public finances are under huge strain, we surely do not need to pay celebrities to wax lyrical to mandarins. Unless American comedians can make the Home Office fit for purpose, the taxpayer won\’t be laughing. – Chris Huhne
Impulsive Flower
“Successful PR is like good cooking. You bring all the ingredients together and then let them simmer.” – Lois Wyse