JOHANNESBURG – Mitsubishi Motors South Africa’s (MMSA) continuous prioritisation of customer service, customer retention and a positive brand image has resulted in the South African subsidiary receiving numerous awards as part of Mitsubishi’s annual global after sales business excellence programme.
The local operation has received recognition from Mitsubishi Motors Middle East & Africa as part of the brands annual global After Sales Business Excellence Programme which measures service excellence by the local dealer network in comparison to that of other regions.
Mitsubishi Motors SA scooped a Gold award in the aftersales category for the 2023 financial year. This was accompanied by a special Diamond award which recognises three consecutive Gold or Platinum performances in this category.
Both these awards were secured by continuing to exceed targets in aftersales, which includes measurables such as customer satisfaction and retention initiatives, spare parts and accessory performance.
For the first time MMSA also competed in the sales and marketing category of the programme and here too they were awarded favourably.
The sales and marketing category of the programme measures factors such as public relations, external communication campaigns, sales excellence and the customer experience. Favourable scoring across all the categories resulted in an excellent score for the category.
In addition Mitsubishi Motors South Africa received a special marketing award honouring them as the subsidiary with the best performance in the public relations category, measured against all other countries that form part of the region.
“In 2023 we expanded our scope of participation as we feel this programme is a great way of measuring ourselves against our peers in different markets. The programme measures our dealer network across a variety of performance sectors and this benchmark offers great insights for us as MMSA, as it allows us to determine where improvements can be made as we strive ‘Lifetime Customer Loyalty’,” says Jeffrey Allison, General Manager Marketing for Mitsubishi Motor South Africa.
Mitsubishi Motors South Africa have continued to prioritise the relationship with their dealer network by ensuring that they have all the tools required in order for them to perform optimally. Testament to the great relationship between Mitsubishi Motors South Africa and its dealer network is the fact that they were awarded Gold at the recent NADA DSI awards once again.
“Our dealers are the face of our business and key to fostering long term relationships with South African customers. The recent awards in both these programmes are testament to the initiatives put in place by MMSA to ensure that our dealers are well equipped and ready to serve customers to the best of their ability,” says Steven Terblans, General manager: Aftersales at Mitsubishi Motor SA (MMSA).
“The health of our relationship with our loyal dealers continues to translate into a world-class experience for our customers across a variety of interaction points, whether that be on social media, the dealership floor or long into the ownership journey via our workshop and aftersales experts,” concludes Allison.
Mitsubishi Motors SA currently offer one of the most exciting and extensive local product offerings in the history of the brand and an excellent relationship between MMSA, their dealer network and their customers means that they are poised for success as they look forward to launching the all-new Triton later this year.
Pepper Mouse
Sisa Ngebulana – Rebosis Property Fund: In 2011, when Sisa Ngebulana listed Rebosis Property Fund, it was the first black-managed and substantially held property fund listed on the JSE. He is also the founder and CEO of Billion Group, a commercial and retail property developer. Overcoming crippling illness, he went on to become a self-made millionaire with a net worth estimated at R400 million.