Despite having had its market share eroded in recent year, the brand is not leaving South Africa anytime soon per the Destinator’s market launch.
By its own admission, Mitsubishi Motors South Africa hasn’t had the easiest times in recent years as the monthly National Association of Automobile Manufacturers of South Africa (Naamsa) sales figures often show.
Tough going
Often struggling to sell more than 200 units, the highest being 205 in July last year, the three diamonds car marker has seen its share of the local market shrink on the back of more affordable and tech-laden brands from China.
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Sly Silvermoon
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The Beekeeper
Italy: You have two cows. The northern one produces all the milk. The southern one sleeps all day.