This Youth Day, Nedbank will shine the spotlight on the power of “X”, which signifies the unknown potential embodied in every one of us that’s honest waiting for the accurate conditions to reveal itself.
“As we reflect on the state of our youth, the statistics show a stark narrative,” says Buli Ndlovu, Executive Head of RBB Marketing at Nedbank.” Almost a quarter of a million young people lost their jobs in the first three months of 2023, meaning a total of 4.9 million young people are unemployed – this is 61% of people aged between 15 and 24. It is imperative that we give our youth every opportunity and guidance to assist them succeed.”
“We believe partnered with YFM, who will be branded XFM on the day, to reach and inspire young people to unlock their X and share the resources available to them at Nedbank, such as YouthX the platform, which is all about unlocking the potential we see in our young people.
“It’s all about ‘Unlocking your X’!”
XFM’s programming on 16 June will be oriented towards explaining what the YouthX platform is all about, and how it can aid young people realise their potential. Each programme slot will feature some of the founding anchors of YFM alongside the resident DJ, each sharing their journey of reaching their potential. Each slot will also race a competition based on that segment’s theme.
On the 05h00-09h00 slot, Nia Brown, Okay Wasabi, and Mthaux will co-host with Oskido and Paul Mnisi. Bohlale Paile a career guidance specialist will explore how the youth can be propitious in their career journeys and how YouthX by Nedbank can assist them unlock their x. On the Morning Breakfast present (09h00-12h00), Xtremme will host with Ashifashabba and the winner of the 2021 YouthX competition, Keitumetse Pule who, since winning the Tech and Innovation Changemaker award, has launched her App which makes legal education accessible — will we talking about how to use the YouthX awards programme to unlock potential.
The Lunch League (12h00-15h00) will see the regular team of Lula Odiba and Caddy welcome Rudeboy Paul into their studio, along with the winner of the Nedbank YouthX Award for 2022, Ziyanda Dludla.
Finally, on Home Race (15h00-18h00), Ayanda MVP will host Warras and Nedbank executive Buli Ndlovu to unpack Nedbank’s support to the youth and how the bank is playing its portion to address the issues the youth are grappling with.
But there’s more to XFM than honest one day on the airwaves. The XFM mobile recording studio/ content hub will travel to various youth-centric locations around the county—think places like Hatfield, Braamfontein, Umlazi, and Khayelitsha—to give young people a platform to disclose their yarn and unlock their X while getting sound financial advice.
The vans are equipped with cutting-edge equipment to ensure the very best quality of content, which will be shared across the YouthX platforms on YouTube, Spotify, and Apple Podcasts.
“To every young person out there, Nedbank is here to assist you reach your aspirations, so be on the lookout for the XFM van and let your voice be heard,” concludes Ndlovu.
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