Johannesburg, 11 August 2023: Scuderia South Africa, the official Ferrari distributor in Southern Africa, is pleased to announce that Smartgrowth Investments Proprietary Limited, with André Rossouw as the Chief Executive Officer, has acquired all the equity of the group. This follows the successful conclusion of negotiations that commenced in November 2022 for the purchase of shares from the company’s previous shareholders.
Moving into the future, André Rossouw brings a wealth of experience, having previously served in several senior management positions in the luxury sports car business over the last 15 years.
Rossouw will steer the company into the future for the benefit of the brand and all its customers.
Scuderia South Africa’s senior management and all members of the team at Scuderia South Africa will continue to serve our customers and friends, ensuring the continuity of the highest level of excellence for which the Ferrari brand is known.
“These certainly are exciting times for Ferrari in South Africa and we look forward to supporting this amazing brand under the new ownership structure,” commented André Rossouw, Chief Executive Officer at Scuderia South Africa.
Celebrating its 50th anniversary as the official Ferrari dealer, Scuderia South Africa has extensive plans for the remainder of 2023. Two new models, the Ferrari Purosangue and the Ferrari Roma Spider are set to debut in South Africa in the fourth quarter of this year, further bolstering the line-up of supercars already available to our discerning customers.
“Our world-class showrooms will continue to provide a unique glimpse into the world of Ferrari. It remains a hub where customers and enthusiasts can appreciate the vehicles and learn more about the proud heritage of the brand,” Rossouw concluded.

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Roger Boniface is the founder of EDISIM, a training provider that uses simulations to offer real-world learning experiences in the classroom. In under three years, he has managed to integrate his business simulation concept into some of Africa\’s top business schools. He lectures at Wits and GIBS in South Africa and Strathmore Business School in Nairobi. Named as one of the 30 under 30 Africans to watch by Forbes, Boniface is also the founder of Artson, an event company that hosts art and wine tasting experiences, and he took on JCB, a small textile wholesaler. Although he didn\’t launch JCB, he has increased the annual turnover to R13 million in 3 years.