Volkswagen was honoured with a total of six awards, three at the 2025 Loeries Awards in Cape Town, recognising excellence in creativity and brand communication, and three at the 2025 Effie Awards recently held in Johannesburg, celebrating effectiveness and impact in marketing performance.
Loeries Awards 2025:
- Gold Award – New Launch Campaign: Forever Golf
- Gold Award – Service Design: VW Night School
- Silver Award – Branded Content Film Series: Forever Golf
Effie Awards 2025:
- Gold – Social Good: VW Night School
- Silver – Automative Vehicle category: #ShouldGotaVivo
- Bronze – Marketing Disruption category: #ShouldGotaVivo
The Loeries are among the most coveted creative awards across Africa and the Middle East, recognising excellence in brand communication and celebrating innovation across advertising, digital, design and beyond. Winning at the Loeries is a benchmark of creative effectiveness and impact.
Similarly, the Effie Awards are globally recognised as the benchmark for marketing effectiveness, celebrating campaigns that deliver measurable business results. Recognition at this prestigious platform underscores Volkswagen’s ability to combine creativity with strategic impact on a wider scale.
These brand campaigns were developed in close collaboration with Volkswagen’s creative partner agency, Ogilvy South Africa, whose insight, craft and bold thinking helped bring brand’s vision to life.
“These wins are a testament to the power of creative partnerships and what is possible when we challenge conventions. With VW Night School, Forever Golf and #ShouldGotaVivo, we set out to tell stories that connect emotionally while staying to Volkswagen’s spirit of innovation. To have that work recognised at this level is incredibly rewarding, it validates our belief in thoughtful, brave marketing that puts the audience first”, said Bridget Harpur, Head of Marketing, Volkswagen Passenger Cars.
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Thuli Madonsela – Former Public Protector, Current Professor of Law, holding a chair in social justice at Stellenbosch University since January 2018. \”Thuli Madonsela is very centred. Her leadership style is non-reactive and very clearly on point. She signals her intention and she holds her presence. This gives her enormous integrity and adds credibility and moral authority to her professional presence,\” says Liz de Wet, course convenor of the Women in Leadership programme at the UCT Graduate School of Business. Thuli Madonsela\’s greatest influence on the business industry is being a voice of integrity and reminding business leaders of the importance of ethical governance and business practises. \”Business is in a position of power and privilege, and business has a voice‚ in the same way that when you become an advocate‚ you have a voice. It also means that you have an obligation to leverage your influence for good‚\” said Madonsela. In 2014, she made Time Magazine\’s list of the 100 most influential people in the world. In 2016, she was named Forbes Africa Person of the Year. In 2017, she won the 3rd Commonwealth Law Conference Rule of Law Award.