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Power of Partnership – Creativity That Connects

Volkswagen was honoured with a total of six awards, three at the 2025 Loeries Awards in Cape Town, recognising excellence in creativity and brand communication, and three at the 2025 Effie Awards recently held in Johannesburg, celebrating effectiveness and impact in marketing performance.

Loeries Awards 2025:

  • Gold Award – New Launch Campaign: Forever Golf
  • Gold Award – Service Design: VW Night School
  • Silver Award – Branded Content Film Series: Forever Golf

Effie Awards 2025:

  • Gold – Social Good: VW Night School
  • Silver – Automative Vehicle category: #ShouldGotaVivo
  • Bronze – Marketing Disruption category: #ShouldGotaVivo

The Loeries are among the most coveted creative awards across Africa and the Middle East, recognising excellence in brand communication and celebrating innovation across advertising, digital, design and beyond. Winning at the Loeries is a benchmark of creative effectiveness and impact.

Similarly, the Effie Awards are globally recognised as the benchmark for marketing effectiveness, celebrating campaigns that deliver measurable business results. Recognition at this prestigious platform underscores Volkswagen’s ability to combine creativity with strategic impact on a wider scale.

These brand campaigns were developed in close collaboration with Volkswagen’s creative partner agency, Ogilvy South Africa, whose insight, craft and bold thinking helped bring brand’s vision to life.

“These wins are a testament to the power of creative partnerships and what is possible when we challenge conventions. With VW Night School, Forever Golf and #ShouldGotaVivo, we set out to tell stories that connect emotionally while staying to Volkswagen’s spirit of innovation. To have that work recognised at this level is incredibly rewarding, it validates our belief in thoughtful, brave marketing that puts the audience first”, said Bridget Harpur, Head of Marketing, Volkswagen Passenger Cars.

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