R5 million export booster fund launched

The Western Cape Government’s Department of Economic Development and Tourism has launched the Export Competitiveness Enhancement Programme (ECEP), which aims to support businesses that are export-ready or working towards export readiness to meet international market requirements.

“Expanding exports of products and services is a priority focus area of our provincial Growth for Jobs Strategy. Our research indicates that if we can increase exports by 10%, we can generate an estimated additional R6 billion to the Western Cape Gross Domestic Product, creating many more jobs.” Said Minister of Finance and Economic Opportunities, Mireille Wenger.

Minister Wenger continued that “Enabling access to global markets is key to achieving break-out economic growth for the Western Cape economy precisely because exports create opportunities for domestic producers to expand and diversify their customer bases, so that they can grow their businesses.”

The focus of the programme will be on developing and investing in the capacity of businesses to unlock export opportunities through a structured process, such as business turnaround or business improvement, and on improving the entrepreneur’s skills and the business’s competitive position in relation to scale and efficiency. It will also position the business to expand into current markets as well as new market opportunities.

Interventions target specific businesses and provide support mechanisms to improve the capability, competitiveness, productivity, and export growth of these businesses.

The Fund will support the following activities:

• Product reformulation and refinement.
• International packaging, labelling, and printing requirements.
• International product certification and standards for international market access.
• Product registration with relevant international bodies in export markets
• International nutritional analysis
• Specialised shipping requirements

For more information, an online briefing session is scheduled for Tuesday, 06 June 2023 at 10h00. Please note you must register to attend the session.