Professional rugby player Ntokozo Makhaza has partnered with outdoor and performance brand K-WAY as the face of its latest campaign, Man on the Move. This collaboration highlights the intersection of performance-driven apparel and everyday lifestyle, reflecting the pace and adaptability required both on and off the field.
Currently playing for the Free State Cheetahs, Makhaza embodies the campaign’s central theme of constant momentum, from the discipline of professional sport to navigating life beyond the training ground. Through Man on the Move, K-WAY explores how technical performance wear continues to evolve alongside modern, mobile lifestyles.
From early mornings to unforgiving conditions, Ntokozo trains through it all. His journey has been shaped by movement, momentum and discipline – values that mirror K-WAY’s commitment to technical innovation and modern lifestyle design.
As a professional athlete constantly moving between training, travel and competition, Ntokozo represents a new generation of consumers who demand high-performance gear that adapts seamlessly into everyday life. Whether navigating early morning training sessions, urban commutes or off-duty moments, K-WAY equips him with lightweight shells, explorer jackets and hydration solutions designed to perform beyond match day.
The Man on the Move campaign positions K-WAY as the bridge between function and lifestyle, technical apparel built for real world performance yet styled for urban everyday wearability.
For Ntokozo, this partnership feels deeply personal. “My journey has always been about showing up, pushing through and staying ready for what’s next. K-WAY fits into my life because it works wherever I go – from training to travel to downtime. It supports how I move, not just how I play,” says Makhaza.
The campaign unfolds through a multi-phase rollout, beginning with a teaser introduction in January, followed by a full story reveal supported by hero visuals, digital content and behind-the-scenes moments. Ongoing PR and content activations will continue throughout the campaign, reinforcing K-WAY’s positioning within both the leisure and urban commuter space.
At its core, Man on the Move is a story about progress – not just in sport, but in life. About staying ready, embracing momentum and moving forward with purpose.
Because the next chapter is always in motion.
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Author: Lauren Josephs from Cape Union Mart on behalf of Cape Union Mart.
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