SA Rugby and the CANAL+ Group have discussed and planned a continued partnership with SuperSport, Africa’s leading sports broadcaster, following fruitful and productive engagements in Johannesburg last week.
SA Rugby executives met with their CANAL+ Group counterparts at the MultiChoice offices in Randburg, Johannesburg, where both entities discussed strategic plans to bring rugby fans and viewers closer to the game through the existing broadcast partnership.
The two organisations met for a series of information-sharing sessions to better understand each entity’s long-term strategy and move forward with a common purpose and goal as partners in delivering the best possible rugby viewing experience to viewers and DStv subscribers across the continent. These include the immersive experiences as well as storytelling, which brings viewers more of the sports content they desire beyond the live action.
With SA Rugby preparing to stage some of the most exciting rugby matches in history starting in 2026 – across Springbok men, women, junior teams, as well as sevens – the partnership with SuperSport – part of the CANAL+ Group, ensures that millions of rugby followers will get to participate in the excitement.
SA Rugby CEO, Rian Oberholzer, said: “SuperSport has been at our side for decades, bringing rugby fans all the action, including Rugby World Cups, and we’re excited to continue this journey with them. We had very fruitful discussions with CANAL+ leadership in Johannesburg and, along with them, we are very excited about the road ahead.”
Rendani Ramovha, CANAL+ Director for Sports Content in English and Portuguese-speaking Africa, said: “As part of CANAL+ Africa and the CANAL+ Group, we are proud to be able to enhance our existing partnership with SA Rugby.
“Rugby plays an important role in the sports package we deliver to our CANAL+ Africa SA Pay-TV audience and the partnership with SA Rugby is crucial to delivering the very best in local and international rugby.
“We are excited to engage with the rugby governing body to find ways to deliver the sport to audiences across many different touchpoints: linear television, streaming, digital and social media.
“The robust and engaging discussions were aimed at ensuring that the viewer gets the ultimate rugby viewing experience, courtesy of this SuperSport partnership. We cannot wait for the viewers and DStv subscribers to experience all that we have in store this year, leading up to the Springboks’ title defence in Australia next year.”
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