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SATSA Unveils Groundbreaking Research Into South Africa’s Adventure Tourism Market | africa.com | SA News

SATSA survey of over 4,200 travellers finds value-driven domestic market seeking affordable but unforgettable experiences

More than 30% of South African adventure travellers are spending under R500 per person per day while demanding high-value experiences, according to groundbreaking new research from SATSA, the voice of inbound tourism in Southern Africa.

The study, the most comprehensive analysis of South Africa’s domestic adventure tourism market to date, surveyed over 4,200 respondents in partnership with Wesgro through the 101 Adventures Western Cape Competition.

The findings challenge traditional assumptions about adventure tourism pricing and reveal a market that prioritises…

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