Many South African families are only one emergency away from financial trouble. With the rising cost of food, fuel and electricity, even a small, unexpected expense like a burst geyser or medical bill can push a household into debt.
Despite this, most people still don’t have money saved for a rainy day, and without a savings buffer, families often turn to credit cards, personal loans or store accounts to get by – and end up paying high interest that eats into future income.
Yashika Rambujan, FNB Private Banking Regional Head KZN says, “Many families could avoid this situation by talking about money more openly. It’s not just about budgeting; it’s about creating a shared understanding and plan for your household’s finances. That starts with honest conversations about what each person earns, what debts they have, what worries them and what they are working towards.”
But these conversations don’t always come easily. Many people grow up in households where money wasn’t discussed, or they carry shame or fear around debt. “It’s very common for one partner to carry the mental load while the other avoids the topic entirely. That silence often leads to confusion or mistrust, especially when a crisis hits and there is no mutually agreed plan in place,” says Rambujan.
She recommends setting aside regular time – even if it’s just once a month – for a money check-in to agree on a household budget, and decide together how you will save, spend and handle emergencies.
Ilse Smuts, Business Development Head at FNB Retail Cash Investments says, “those emergencies are where many families tend to come unstuck. In the 2025 FNB Retirement Insights Survey, over 75% of respondents reported having less than 6 months’ worth of emergency savings, and 15% said they have absolutely nothing saved for an emergency. This leaves them extremely vulnerable when faced with a sudden bill, and without savings, debt is often the only thing people can fall back on.”
Smuts emphasises that an emergency fund is the most important first step in building financial resilience. Even R200 or R500 a month saved consistently can make a big positive difference. Over time, aim to build up to one month of essential expenses and build from there.
She also recommends keeping emergency savings in a separate account that’s easy to access but not linked to everyday spending. “For example, an FNB’s Savings Pocket linked to your transactional account, is a good way to save for emergencies because it helps you avoid spending money on impulse purchases.”
Once the emergency fund is in place, couples can then start to look more seriously at other goals, like saving for school fees, a deposit on a car or retirement. This is where it helps to understand different time horizons.
The trick is to match the product to the goal. “A family saving for December holidays should not be locking that money into a five-year investment. But if they’re thinking long-term, then they can take on a bit more risk over a longer term, to achieve better growth. Many people mix these up and end up either under-saving or accessing their long-term investments too early,” says Smuts.
Rambujan emphasise that the best financial plans are built together. Couples who talk about money and plan jointly tend to be more successful at managing debt, building savings and staying on track. The key is consistency – both in the conversation and in the saving.
“This isn’t just about protecting your money; it’s about removing one of the major sources of stress from your relationship. Emergencies are stressful enough without having to worry about how you are going to pay for them – so a little planning and a strong money partnership can go a long way,” concludes Rambujan.
Pitfall
Ryan Bacher originally set out to develop and sell technology that would allow retailers to transition to online. But at the time, no other retailers were looking to transition, so they decided to showcase how profitable the technology could be and launched NetFlorist. \”Our plan was to run the site for one day to prove that we could do it. And then we got R30 000 worth of orders. That was the equivalent of a whole month\’s revenue at a flower shop,\” explains Bacher. 19 years later, the delivery giant almost single-handily defined and established ecommerce in South Africa. NetFlorist now operates in major countries and cities around the world, offering its game-changing same-day delivery.