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Shoes for Good

Lace Up, Donate & Celebrate with Jack Black at Ultra-Trail Cape Town.

(Cape Town, 06 November 2023) – Jack Black is thrilled to announce their partnership with Ultra Trail Cape Town (UTCT), scheduled for 24, 25, and 26 November 2023. Once again, Jack Black is calling on the running community to go the extra mile and donate their pre-loved shoes through their Shoes For Good initiative, now in its fifth year. These shoes will be donated to those who need them most through the JAG Foundation.

Jack Black has always been passionate about crafting awesome beer, giving back to their community, and inspiring epic adventures—and UTCT perfectly encapsulates all three of these values. Last year’s Shoes For Good initiative was a massive hit with over 500 shoes collected from 17 different partners.

Here’s how you can get involved:

Smash Your Run

UTCT offers a variety of trail runs catering to all levels. Whether you’re doing the Ultra-Trail 100km, Peninsula Traverse 55km, Table Mountain 35km, or Explorer 23km, there’s a challenge for everyone. No matter how fast or slow you go, you’ll be treated to breathtaking views and some of the most beautiful trail running Cape Town has to offer.

Donate Your Pre-Loved Shoes

As part of Jack Black’s Shoes For Good initiative, the brand is inviting the running community to bring along their used road or trail shoes—whether they’re old pairs from home or the ones you’ll be wearing when you cross the finish line. At the race village, you’ll find donation boxes where you can drop them off. Your shoes will be given a second life, benefiting those in need via the JAG Foundation.

Enjoy a Jack Black Beer

After conquering those trails and making a positive impact, it’s time to celebrate that finish line feeling! Jack Black will be waiting at the finish line so you can crack open a cold one and raise a toast to your triumph.

If you can’t join Jack Black at UTCT, no worries! You can still donate your pre-loved shoes to Shoes For Good at one of the following locations from now until 26 November 2023:

  • Jack Black’s Taproom
  • Tuesday Trails
  • Kom Run Club
  • Chicks Who Trail
  • Stellies Shakeout
  • Must Love Hills
  • Gone. Constantia
  • Patagonia, Waterfront

As a gesture of their appreciation, just like previous years, Jack Black is offering a pint on the house to everyone who donates directly at their Taproom. In addition, The Sneaker Shack will be playing a pivotal role this year by giving new life to your pre-loved running shoes before they’re donated, making sure there are unforgettable adventures to come.

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