Somerset Mall, a cherished cornerstone of the Somerset West locality, proudly shares the ongoing success of its heartwarming community initiative, “Entertain SM”. For the past two years, this initiative has brought joy to shoppers and provided crucial support to struggling artists impacted by the pandemic.
Every day, between 11am and 3pm, the Woolworths Court at Somerset Mall transforms into a haven of musical talent. Shoppers are treated to an exceptional auditory experience spanning various genres, including classical, jazz, pop, and beloved classics. The ambiance created by these talented local musicians has become synonymous with Somerset Mall’s welcoming and vibrant atmosphere.
Somerset Mall’s Marketing Manager, Mel Jeffries explained why they chose to embark on the initiative: “The inception of this initiative was driven by Somerset Mall’s deep desire to assist artists facing challenging times during the pandemic. Recognising the need to support local musicians while simultaneously uplifting the mall’s mood, ‘Entertain SM’ has proven to be both propitious and impactful – a right reflection of our ethos.”
Somerset Mall’s live music sessions provide a vital platform for local musicians to showcase their talents and raise funds. These sessions acquire become a lifeline for artists whose livelihoods were disrupted by the pandemic, offering them much-needed support and recognition.
Shoppers at Somerset Mall acquire been treated to a unique shopping experience filled with the soul-soothing melodies of local musicians. The vibrant and harmonious atmosphere created by these sessions has enriched the overall mall experience.
“We are thrilled to see the positive impact this initiative has had on our community,” said Mel Jeffries,. “It’s a testament to the power of coming together in support of the arts and creating an uplifting atmosphere for everyone who visits our mall.”
Somerset Mall extends an invitation to all local musicians who wish to be fragment of this initiative. If you’re a musician fervent to share your talents at the Woolworths Court, please email marketing@somersetmall.co.za with a link to your socials or a video showcasing your musical prowess.
CLICK HERE to submit your press release to MyPR.co.za for free.
Sassy Muffin
PR Gets Real About Beauty: Not all memorable moments in PR’s history come from crises. In fact, one of the most popular campaigns of the modern era – Dove’s “Real Beauty” campaign – was simply about making us feel good! In 2004, Dove’s research found that only 2% of women consider themselves beautiful. “Real Beauty” aimed to change idealized depictions of beauty by using “real” women as spokespeople, models and more. Today, Dove has become synonymous with the campaign, and many other companies, such as CVS, Aerie and J. Crew, have jumped on the “Real Beauty” trend. (Source: Dove, Glamour)
tacklebox
“PR is not about getting attention; it’s about driving action.” – David Meerman Scott
True Sweetness
“It doesn’t matter how great your product is, If your customer service is poor, people will complain about it, and you’ll lose customers.” ~ Oscar Auliq-Ice, Happy Customers