
South Africans spent about R1bn a day on alcohol in the days leading up to New Year’s Eve, according to the Rethink Your Drink campaign.
Rethink Your Drink is an alcohol harm-reduction campaign by the DG Murray Trust, aimed at challenging norms, policies and industry practices that promote and normalise heavy drinking. Kashifa Ancer, the manager of the campaign, said South Africans spend about R150bn a year on alcohol.
She said the figure represents total consumer spending on beer, wine, spirits and ready-to-drink (pre-mixed alcoholic beverages) across retail, taverns, bars and restaurants.
“In the days leading up to New Year’s Eve, this spending is reported to nearly triple, pushing…
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