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South Africans without salaries are buying more homes in South Africa | SA News

Luke Fraser
 ·18 Apr 2026

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South Africa’s first-time homebuyer market is undergoing a massive shift, with rising participation from self‑employed individuals.

Standard Bank’s data showed that the first-time homebuyer market is getting younger, more female, increasingly moving into sectional titles, and seeing rising participation from self‑employed individuals.

In 2025, the average first-time homebuyer with Standard Bank was 38, which is 3 years younger than in 2020.

While first-time…

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