South Africa is facing a growing sleep crisis, with research suggesting that around one in 14 adults struggles with sleep disorders such as insomnia. High stress levels, environmental disruptions, and excessive screen time are all contributing factors, but while modern life could be the cause, often solutions can be found in nature.
“Sleep deprivation is more than just an inconvenience; it affects your mental and physical well-being as well,” explains Mbali Mapholi, Specialist Dietitian and Tetley partner. “Mood, concentration and productivity are all connected to sleep, with health concerns such as obesity, heart disease, diabetes and depression also understood to be linked to poor sleep.”
She said that natural dietary supplements such as chamomile tea can play a powerful role in improving sleep quality: “While there’s no single solution to poor sleep, building a consistent routine that incorporates natural elements can make a meaningful difference over time.”
Natural Products to Aid in Sleep
1. Chamomile
Mbali says this is one of the most widely recognised natural sleep aids as it contains apigenin, an antioxidant that binds to receptors in the brain to promote relaxation and reduce anxiety: “It’s gentle, caffeine-free and ideal as part of a nightly wind-down ritual, enjoyed as a soothing cup of tea.”
2. Lavender
“Lavender is known for its calming scent and has been shown to reduce heart rate and blood pressure while promoting relaxation,” says Mbali. “It can be used in essential oils, dotted on your pillow, or even infused into warm baths to create a soothing pre-sleep environment.”
3. Magnesium
“This essential mineral plays a key role in relaxing muscles and calming the nervous system,” notes Mbali. “Magnesium also helps regulate melatonin, the hormone responsible for sleep, and can be found in foods like leafy greens, nuts, seeds and whole grains, or taken as a supplement where needed.”
While natural sleep supplements are beneficial, Mbali says they must be combined with small lifestyle changes that better promote sleep: “Creating a consistent sleep schedule and minimising screen time before bed are simple ways to create a better sleep environment.
“I also believe in establishing a calming ritual, such as a warm bath with lavender oils and enjoying a cup of Tetley Chamomile Tea before bed. This not only delivers the benefits of natural ingredients but also creates a behavioural cue for the body to slow down. Over time, these small habits can make a meaningful difference in both falling asleep and staying asleep.”
Introducing Tetley’s fresh take on Chamomile
Recognising the growing demand for natural, convenient sleep solutions, Tetley has expanded its pure chamomile range to include flavoured chamomile blends, offering South Africans more ways to unwind. Tetley is the second-largest tea brand in the world, with millions of cups of Tetley tea enjoyed in 40 countries.
The range includes:
1. Tetley Pure Chamomile: A classic, caffeine-free infusion known for its calming properties, making it the perfect night-time companion.
2. Tetley Vanilla Mint-Flavoured Chamomile (New): A soothing blend of creamy vanilla and refreshing mint notes layered over calming chamomile for a comforting bedtime ritual.
3. Tetley Orange-Flavoured Chamomile (New): A vibrant, citrus-infused chamomile blend that uplifts the senses while promoting relaxation.
Frequently Asked Questions
1. What Joekels brands are available in South Africa?
Joekels produces and distributes a range of well-known beverage brands, including Tetley, Laager Rooibos, Tea Time, Tea4Kidz and Society Coffee. These brands cater to a variety of tastes and wellness needs, from everyday teas to functional and specialty blends.
2. Why is chamomile tea recommended for sleep?
Chamomile contains natural compounds like apigenin, which interact with receptors in the brain to promote relaxation and reduce anxiety. Because it is naturally caffeine-free, it helps support the body’s natural sleep cycle without stimulation.
3. What does the Tetley range include?
A South African favourite, Tetley is available in a variety of flavours and formats, including Tetley Premium Blend tea, the Tetley Green tea range, Tetley Pure Chamomile, Tetley Vanilla Mint Chamomile, Tetley Orange Chamomile, Tetley Chai’s, and Tetley Decaf tea blend, all with varying health properties and great taste! View the full range HERE.
Keep Updated
Follow @TetleyTeaSA on Facebook and Instagram for healthy tips and recipes. The Tetley range can be purchased from all major supermarkets, as well as online at www.joekels.co.za.
CLICK HERE to submit your press release to MyPR.co.za.
Author: Agnes Matladi from Olivia Jones Communications on behalf of Jekels.
Track Your Press Release HERE:
Check Online Visibility
Verify where this release is currently indexed:
Journalist Job – Graphic Designer: Creates visual elements for news stories, such as charts, graphs, and illustrations. They
help to present information in a clear and engaging way.
Fennel Dove
“In a downturn, aggressive PR and communications strategy is key.” – Doug Leone, VC, Sequoia Capital – Silicon Alley Insider
Force
Subliminal perception is a subject that virtually no one wants to believe exists, and — if it does exist — they much less believe that it has any practical application. . . . The techniques are in widespread use by media, advertising and Public Relations agencies, industrial and commercial corporations, and by the Federal government itself. – Wilson Bryan Key
Twin Blaze
“Historically, PR, Marketing and Advertising budgets are the first to be cut; however, that could be one of the first mistakes a business makes in an economic crisis.” – CBSMarketwatch