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South Africa’s TV planning world is going to fundamentally change – Advertising Media Forum | SA News

2026 and 2027 are going to see two key changes in South Africa’s current TV planning landscape. The first, scheduled for Quarter 1 2026, could be viewed as potentially a more minor change. This is when the new TAMS Universe will be implemented based on the Establishment Survey (ES) which is taking place in 2025.

The second, scheduled for 2027, will fundamentally change TV planning in South Africa, not only from a data perspective, but planning software will be fundamentally different. The second development is for the BRC Total Video Measurement (TVM), which is currently in the RFP process.

South Africa’s TV planning world is going to fundamentally change

Let’s look at the first step change, which is the implementation of the new TAMS TV Universe post…

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