From recognition to revenue: the impact of employee incentive programmes
By Kinola Pather, CEO of bespoke customer, incentive and employee rewards company Randgo. In today’s challenging business landscape, where success…
SpaceSalad partners with Zapiro to launch presidential decision-making simulator game
SpaceSalad Studios, a multi-award-winning indie game studio, has collaborated with renowned editorial cartoonist Zapiro to launch Point of Order (P.O.O) Weekly, a groundbreaking presidential decision-making simulator game. Scheduled to be released ahead of South Africa’s upcoming general elections, P.O.O Weekly aims to educate, engage and empower young people while addressing the concerning trend of low …
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3 Latest Letters to the Editor:
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Re: R8.5 Million Lotto Winner Claims Prize in Gqeberha
Dear Editor This is indeed an exciting story for the community. Congratulations to the winner and may this bring positive change to Nomathamsanqa. As someone from KwaMashu, I understand the impact such winnings can have on township communities. Wishing the grandfather all the best. Regards Themba Zulu In Response to/From: R8.5 Million Lotto Winner Claims…
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Re: Minister Tolashe and Postbank Black Cards
Dear Editor I appreciate the Minister’s assurance regarding the smooth transition to Postbank Black Cards for grant beneficiaries. As a concerned citizen, I hope the government will ensure that all beneficiaries, especially elderly and vulnerable populations in areas like Soweto, receive adequate assistance during this transition period. The expansion of card replacement locations to include…
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Lotto Winner Story
Dear Editor This is indeed an exciting story for the community. Congratulations to the winner and may this bring positive change to Nomathamsanqa. Regards Willem Pieterse In Response to/From: R8.5 Million Lotto Winner Claims Prize in Gqeberha
Liquid Science
“Customers want to be able to get in touch with a customer service representative through whichever channel is the most convenient for them. Offer support through the channels of communication your customers rely on most, and make it easy for customers to figure out how to contact you.” ~ Oscar Auliq-Ice, Happy Customers
Noh Noh
“I suspect in most companies, the Public Relations person is down at No. 20 in the pecking order. But here, he is fighting incredibly important battles. If a negative story starts running away with itself in the press and is not dealt with fast, it can badly damage the brand, and so we put enormous weight on our PR people.” – Richard Branson
Twister Hero
Myth: It’s not really advertising, but it’s basically the same as marketing. Fact: Advertising, marketing, and PR often work together, but they’re all distinct fields! In the age of social media and content creation, the line between PR and marketing has been blurred – but it still exists. PR is definitely a piece of the marketing puzzle for most businesses, and confusion can sometimes arise when press releases appear alongside marketing campaigns or ads on Twitter and Facebook. The real difference is that marketing focuses on promoting a company’s products and services, with a more direct line to driving sales and revenue. PR’s impact, on the other hand, is less directly quantifiable; it primarily focuses on building a company’s profile and reputation. While they do work in conjunction with one another, it’s important to take into consideration the goals, strategies, and tactics that distinguish the two.