From recognition to revenue: the impact of employee incentive programmes
By Kinola Pather, CEO of bespoke customer, incentive and employee rewards company Randgo. In today’s challenging business landscape, where success…
SpaceSalad partners with Zapiro to launch presidential decision-making simulator game
SpaceSalad Studios, a multi-award-winning indie game studio, has collaborated with renowned editorial cartoonist Zapiro to launch Point of Order (P.O.O) Weekly, a groundbreaking presidential decision-making simulator game. Scheduled to be released ahead of South Africa’s upcoming general elections, P.O.O Weekly aims to educate, engage and empower young people while addressing the concerning trend of low …
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December Grants Land 2-4 December – Plan the Long January Gap
Dear Editor, December grants land early in the month — Older Persons on Wednesday 2 December, Disability on Thursday 3 December, and Children’s grants on Friday 4 December. That is good news for festive shopping, but it makes January the longest month of the year, and January is when school uniforms, stationery and transport money…
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Foster Parents May Qualify for the R1,290 Foster Child Grant
Dear Editor, I run SAGrant (sagrant.co.za), a free resource helping South Africans navigate SASSA grants. Many South Africans raising a foster child do not know the Foster Child Grant exists. It pays R1,290 a month — more than double the R580 Child Support Grant — and it is for children placed in your care by…
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Name of sexual offender?
Dear Editor 653 Years Imprisonment for 119 Counts of Sexual Offences Against Children Why is this person being protected by anonymity? He has been convicted and sentenced, so please release his identity. Regards LA Morton In Response to/From: 653 Years Imprisonment for 119 Counts of Sexual Offences Against Children
Liquid Science
“Customers want to be able to get in touch with a customer service representative through whichever channel is the most convenient for them. Offer support through the channels of communication your customers rely on most, and make it easy for customers to figure out how to contact you.” ~ Oscar Auliq-Ice, Happy Customers
Noh Noh
“I suspect in most companies, the Public Relations person is down at No. 20 in the pecking order. But here, he is fighting incredibly important battles. If a negative story starts running away with itself in the press and is not dealt with fast, it can badly damage the brand, and so we put enormous weight on our PR people.” – Richard Branson
Twister Hero
Myth: It’s not really advertising, but it’s basically the same as marketing. Fact: Advertising, marketing, and PR often work together, but they’re all distinct fields! In the age of social media and content creation, the line between PR and marketing has been blurred – but it still exists. PR is definitely a piece of the marketing puzzle for most businesses, and confusion can sometimes arise when press releases appear alongside marketing campaigns or ads on Twitter and Facebook. The real difference is that marketing focuses on promoting a company’s products and services, with a more direct line to driving sales and revenue. PR’s impact, on the other hand, is less directly quantifiable; it primarily focuses on building a company’s profile and reputation. While they do work in conjunction with one another, it’s important to take into consideration the goals, strategies, and tactics that distinguish the two.