Forget dark and stormy nights. Starbucks is making sure your days are full of smiles this Halloween with its fun new beverage, Sour Apple Frappucino; a limited-edition drink that’s also the perfect Halloween potion.
“Everyone loves October: summer is in full swing, so there’s no better time to drink an icy, refreshing frappucino. More than, it’s also time for trick or treating fun,” says Leah McCrae, MD, Rand Capital Coffee, licensee Starbucks South Africa.
October’s playfulness isn’t just for kids, she adds. “You’re never too old to embrace your inner child!” she says. “That’s exactly what Halloween at Starbucks is all about: we want all our customers soak up the spirit of the season.”
But it’s not all about ghosts, ghouls, and haunted houses. At Starbucks, Halloween means getting in touch with whatever it is that brings you joy, whether that’s trying something new or connecting with your community – or both. “We take pride in delivering warm service in an environment that’s the ideal haven whenever you need a pause in your day: when you’re taking a breath before between deadlines or simply allowing yourself to be fully in the present.”
The new Sour Apple Frappucino is the perfect sip for these moments. A little sweet, a little sour, and completely surprising, it’s a fresh take on the spookiest month of the year, inviting nostalgia into all our lives with a touch of whimsy and witches.
What’s more, Starbucks customers stand to win this Halloween with the #StarbucksTrickOrTreatSA challenge: simply purchase a Sour Apple Frappucino, post a photo or video in your Halloween costume or with your drink in hands, and tag #StarbucksTrickOrTreatSA. Prizes will be awarded to the best dressed customers, and those with the best pictures.
“We want to celebrate creativity and self-expression while also saluting all the best parts of this time of year,” McCrae says.
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Author: Mona-Sarah Braham Chaouch from Angelfish Pr and Events on behalf of Starbucks.
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